All Marketing articles – Page 8
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ArticleDecathlon leverages Paris 2024 partnership for sales growth and increased brand presence
Decathlon’s partnership with the Olympics increased sales, brand awareness and community engagement – and resulted in six medals.
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News briefsFanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
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News briefsUmbro in new design collab
Together with the Japanese label Children of the Discordance, the English sportswear company flirts with the 1990s.
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News briefsSpeedo won the medal league in the Olympic pools
Over 50 percent of the Olympic medalist in Paris 2024 wore Speedos swimsuits and trunks.
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C-Suite InterviewHead: Fashion is playing an increasingly important role in tennis and skiing
An interview with Roman Stepek, the chief of Head’s apparel business.
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ArticleTenniscore: How tennis grows by conquering the fashion world
Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, and brands like On are getting into the game. Tennis is making a brilliant comeback!
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News briefsPuma House in Paris is open
The Puma House in Paris opened on July 27, serving as “the epicenter for all things Puma” during the Olympics.
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News briefsThe Nike Athlete House in Paris
Nike supports its Olympic athletes with a special retreat for preparing, celebrating, resting and recovering.
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ArticleParis 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
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News briefsStay of execution for Google Chrome’s cookie
Google has decided against, or been compelled to decide against, the deprecation of third-party cookies in its Chrome browser.
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News briefsKipsta unveils new official match balls for UEFA Europa League, Conference League
Kipsta presents the official match balls to be used in all UEFA Europa League and UEFA Conference League matches from the 24-25 season and until the end of the 26-27 season.
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News briefsJoma will be visible at Paris 2024
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
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News briefsNew Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
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ArticleMichelle Obama’s Plezi Nutrition joins forces with Stephen and Ayesha Curry
Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, is teaming up with Stephen and Ayesha Curry as investors and brand partners.
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News briefsSkechers signs beach volley pros Benesh and Partain ahead of Olympics
Skechers has contracted American beach volleyball pros Andy Benesh and Miles Partain, who will be competing for a medal at the Paris 2024 Games this summer, to wear the brand’s performance apparel and headwear.
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News briefsVans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive. Users of the platform will have a first look at the Mixxa, the first shoe the brand will have released before sales begin ...
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News briefsNike at Centre Pompidou in Paris
Source: Nike Cycloide Piazza by Raphael Zarka Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July ...
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News briefsInter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration. The Qatar Airways logo will now be featured on all training apparel ...
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News briefsAlibaba.com announces ambassadors for Paris 2024 campaign
Olympic and four-time NBA champion Tony Parker and two other athletes will promote Alibaba.com’s “Same Player, New Game” campaign for the Paris 2024 Olympic Games, the B2B e-commerce platform announced on 10 July. Parker is a two-time Olympian who reached the quarter-finals in men’s basketball with France at the 2016 ...
