Running
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Article
Baltic sporting goods market holding its breath as Decathlon increases its presence in 2025
However, the French giant’s regional investments may also be good news for local retailers.
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Article
XXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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Article
Puma x Saysky running collection sends clear message to competitors
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
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News briefs
Actress joins the Adidas influencing family
Brazilian-American actress Camila Mendes is set to help Adidas amplify its reach worldwide.
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News briefs
Lululemon has opened in Regent Street
The new flagship store in London’s shopping epicenter really stands out.
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Article
International Running Expo opens for visitor registration
In November the retail show of the running business returns to Amsterdam.
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Article
Frasers forms ten-year partnership with GMG to launch Sports Direct in MENA
A 50-store expansion plan is set to increase Frasers Group’s footprint in the Gulf region and Egypt.
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News briefs
Swiss brand On opens a store in Newport Beach
Measuring 530 square meters, It is the brand’s largest store in the US.
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News briefs
New Chairman joins Decathlon
Fabien Derville has a successor as Chairman of the Board at Decathlon.
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News briefs
Sports Direct owner Frasers Group abandons XXL ASA bid
Frasers Group will not pursue a voluntary offer for shares in XXL ASA at NOK 10 (€0.86) per share.
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Article
Adidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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Article
World Athletics discussing transgenderism
The governing body has opened a consultation with stakeholder, due to end in early March.
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Article
Asics’ FY operating income hits record high
The running business was helped by a focus on higher-end product and “significant” sales growth in Greater China and Southeast/South Asia. European sales increased by 10.9 percent to ¥99.8 billion (€624.5m).
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News briefs
The 15th Absolute Run store opens in Bruges
The 15th Absolute Run store opened in Bruges, Belgium. SPORT 2000 continues the internationalization of the specialist format. In 2025, several more stores will open up.
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Article
XXL revenues contracted 1.8% in Q4
Despite continued negative market developments in the Nordic sports and outdoor markets, the Group’s results are benefiting from a cost reduction programme.
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Article
Intersport Voswinkel’s report of 2024, plans for growth in 2025
Intersport Voswinkel invested over €4 million in its first full year after being acquired by the Cisalfa Group, modernizing and opening 15 new stores, creating 60 new jobs.
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News briefs
On adds four new athletes to its roster
The Swiss brand picked four young talents from Italy and Finland.
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Article
Can Elliot Hill ‘swoosh’ Nike back to the top and does the company have another Jordan in its portfolio?
In a recent interview with Fortune magazine, Nike CEO Elliot Hill had plenty of opportunity to talk about Nike’s fall and how he believes it is returning to the top. It all became a long talk of the need for innovation and new Nike icons.
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News briefs
Skechers opens up first ever 7.500 performance store together with tech company
Skechers is revolutionizing its retail experience with its first Skechers Performance store, an immersive destination with half-courts where consumers can try out the latest innovative products from The Comfort Technology Company.
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Article
Asics President in interview: ‘Our sales will lift 50% to $6.4bn by 2030’
As Asics makes a final push toward its aim of leading the Japanese, US and European running-shoe markets this year, President Mitsuyuki Tominaga is looking further ahead to lift sales by 50 percent from last year to over 1 trillion yen ($6.4bn) by 2030.