Technology insights for the sporting goods industry
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News briefs
Bauer Hockey teams up with Atobi
After partnerships with clients like Nike, Asics and Intersport, Danish company Atobi has partnered with hockey brand Bauer to boost wholesale business and strengthen the Bauer community.
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News briefs
Patrice Evra launches new app for amateur football players
The new app, called PLAYER, is designed to help young footballers take control of their career
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Article
Meta introduces Orion augmented reality glasses
Orion is the company’s first true AR glasses that combine the digital and physical worlds for seamless, real-time interaction with rich virtual content.
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News briefs
Puma strikes new deal with Google
The German brand is using generative AI for localization.
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News briefs
Racing Force and Oakley launch Skier’s Eye
The revolutionary technology can give viewers a unique on-mountain perspective of athletes in alpine skiing competitions.
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Article
Intersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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Article
EDM and PriceAgent partner to revolutionize pricing research in the European Sporting Goods Market
SGI Europe’s publisher EDM Publications partners with PriceAgent, an innovative SaaS platform specializing in pricing optimization, to introduce groundbreaking pricing research solutions to the European sporting goods market. This strategic alliance aims to empower sporting goods brands, retailers and manufacturers across Europe with unparalleled insights into consumer pricing perceptions and ...
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News briefs
Puma in partnership with Payrails
Payrails’ modular technology and payment provider-agnostic approach will integrate with Puma’s existing systems.
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Article
Adidas to close offices of sports app developer Runtastic in Austria
The closure affects 170 employees as part of the German company’s strategic shift to centralize digital operations.
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News briefs
Shopify to open up shop on Roblox
A new but familiar way to buy and sell on the metaverse platform.
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Article
EU court upholds big Google fine
A European antitrust case dating back seven years comes to an end.
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Article
US Department of Justice wins against Google
It remains unclear how the ruling might affect Google.
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Article
A search alternative through Chinese B2B AI?
Alibaba is about to introduce a conversational sourcing engine.
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News briefs
Zuckerberg talks mainly about AI in Meta’s Q2 earnings call
Meta’s CEO emphasizes his company’s advances in artificial intelligence and reports a 22% revenue increase in Q2.
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Article
TikTok Shop coming to Spain and Ireland
The social-media app is expanding its e-commerce in Europe.