Technology insights for the sporting goods industry – Page 10
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News briefsiFIT acquires endurance experience company 29029
Utah-based company iFIT, a global brand for connected fitness software, content and exercise equipment (including the brands NordicTrack, ProForm and Freemotion), active in 120 countries, has acquired 29029, a company offering endurance hiking events. The acquisition delivers a new endurance athlete segment to iFIT’s community of over six million members ...
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ArticleBig business on social media: Where digital natives shop
The plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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News briefs
Aetrex is launching a new fast and useful foot scanner
Aetrex is releasing a 3D foot scanner with two selling points: size and cost. Using a proprietary computer system called FitGenius, the Albert 3DFit will complete a foot scan in “less than 10 seconds” and is accurate to within one millimeter, the company claims. The system then compares the scanned ...
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News briefs
Helly Hansen overhauls its IT
Helly Hansen is overhauling its computer system to smooth operations, cut costs and come into compliance with regulations in various countries. The Norwegian sports apparel and gear producer is stringing together the Infor M3 enterprise resource platform (ERP), the Salesforce customer resource management (CRM) platform, the Front Systems point-of-sale system, ...
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News briefs
Peloton sets up a health advisory council
Peloton has established a Health and Wellness Advisory Council to find ways to foster the “physical, mental and emotional wellbeing” of its subscribers worldwide. The council’s five members are doctors, researchers and other specialists in cardiovascular medicine, cardiopulmonary exercise, neurology and neuroscience. According to the company’s president, William Lynch, Peloton’s ...
