Technology insights for the sporting goods industry – Page 2
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News briefsPuma strikes new deal with Google
The German brand is using generative AI for localization.
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News briefsRacing Force and Oakley launch Skier’s Eye
The revolutionary technology can give viewers a unique on-mountain perspective of athletes in alpine skiing competitions.
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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ArticleEDM and PriceAgent partner to revolutionize pricing research in the European Sporting Goods Market
SGI Europe’s publisher EDM Publications partners with PriceAgent, an innovative SaaS platform specializing in pricing optimization, to introduce groundbreaking pricing research solutions to the European sporting goods market. This strategic alliance aims to empower sporting goods brands, retailers and manufacturers across Europe with unparalleled insights into consumer pricing perceptions and ...
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News briefsPuma in partnership with Payrails
Payrails’ modular technology and payment provider-agnostic approach will integrate with Puma’s existing systems.
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ArticleAdidas to close offices of sports app developer Runtastic in Austria
The closure affects 170 employees as part of the German company’s strategic shift to centralize digital operations.
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News briefsShopify to open up shop on Roblox
A new but familiar way to buy and sell on the metaverse platform.
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ArticleEU court upholds big Google fine
A European antitrust case dating back seven years comes to an end.
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ArticleUS Department of Justice wins against Google
It remains unclear how the ruling might affect Google.
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ArticleA search alternative through Chinese B2B AI?
Alibaba is about to introduce a conversational sourcing engine.
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News briefsZuckerberg talks mainly about AI in Meta’s Q2 earnings call
Meta’s CEO emphasizes his company’s advances in artificial intelligence and reports a 22% revenue increase in Q2.
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ArticleTikTok Shop coming to Spain and Ireland
The social-media app is expanding its e-commerce in Europe.
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News briefsGlassFloor to make EuroLeague debut
The OAKA Arena in Athens will be the first EuroLeague basketball venue to regularly host games on the futuristic flooring.
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News briefsA football for women
Amaya Núñez Martín designed a football, especially for women, for her final project at the IED Madrid.
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News briefsStay of execution for Google Chrome’s cookie
Google has decided against, or been compelled to decide against, the deprecation of third-party cookies in its Chrome browser.
