Technology insights for the sporting goods industry – Page 3
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ArticleAsics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
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ArticleSkidata sold to Swedish Assa Abloy group
Swiss-American Kudelski Group has signed a definitive agreement to sell its Skidata business after 23 years to Swedish Assa Abloy.
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ArticleMeta reportedly wants 5% in Essilux to develop smart glass business
According to media reports, Meta is in talks to acquire a 5% stake in Essilor-Luxottica, just a few days after the eyewear group announced the takeover of Supreme.
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News briefsIOC goes virtual for Paris 2024
The IOC and Visa have set up a metaverse called Olympic World on Roblox to engage with young spectators during the Summer Games in Paris.
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ArticleOn with first robot made spray-on shoe
Swiss running brand On has released its biggest product news in a long time. Meet the Cloudboom Strike LS, a spray-on running shoe. Made by a robot.
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News briefsLaying the smart tech underfoot
A company called Feldspar is developing a novel smart track for running – for both training and entertainment.
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News briefsATP introduces fitness-tracking for players
Players on the ATP Tour and ATP Challenger Tour have, since July 15, enjoyed the ATP’s permission to wear certain wearables in competition. This apparent redundancy refers, of course, to fitness trackers, specifically the devices made by StatSports and Catapult. The data that these wearables generate – heart rate and ...
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News briefsVans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive. Users of the platform will have a first look at the Mixxa, the first shoe the brand will have released before sales begin ...
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ArticleVeteran sportscaster cloned for the Olympics
Like everything else these days, NBC-Universal’s coverage of this year’s Olympic Games will have an AI dimension. On its streaming service, Peacock, the network will offer “Your Daily Olympic Recap,” a ten-minute series of highlights from the previous day’s coverage narrated by an AI-generated version of the voice of Al ...
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ArticleTrusTrace launches updated AI-powered forced labor prevention solution
Stockholm-based global SaaS company TrusTrace, which offers a unique product traceability and supply chain compliance platform for the fashion and retail industries, announced the launch of its updated, AI-powered Forced Labor Prevention (FLP) solution that will help brands proactively map supply chains, screen them for risk and efficiently collect evidence ...
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ArticleAI fashion catalog promises to save time and money
A London-headquartered start-up founded in 2022, Truss, is cataloguing the world’s clothes, or at least the share of it produced by fashion houses. As Truss sees things, its product is useful for e-commerce and resale, for fashion brands themselves and for marketplaces, but also for insurers, which require proper appraisals ...
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ArticleDawn of the connected ball
The video assistant referee (VAR) has been a part of professional football in some capacity since at least 2016, with trials going back years before, but it hit the big time at the FIFA World Cup in 2018. Now, six years later, an extended version of it has cost Belgium ...
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ArticleApple seeking cheaper alternative to its VR headset
Apple appears to be directing its efforts away from a second edition of its Vision Pro headset and toward a cheaper version, according to Mac Rumors, which cites reporting by The Information. The Vision Pro’s retail price is $3,499. (The 14-inch MacBook Pro, by comparison, ranges in price from $1,599 ...
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ArticleA biometric day at the links
The United States Golf Association (USGA) is introducing facial scans for admissions at the US Open, according to Find Biometrics, which cites Sports Business Journal. The system was tested a couple of weeks ago at the US Women’s Open (Lancaster Country Club, Pennsylvania), where about a thousand fans per day ...
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ArticleAn open letter on AI, and the advent of AI OS
More than a dozen current and former employees of some major AI companies have set up a website and published an open letter to companies in the industry on it. Titled “A Right to Warn about Advanced Artificial Intelligence,” the letter acknowledges AI’s potential benefits but seeks to underscore its ...
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News briefsDecathlon Spain suffers indirect cyberattack
On May 27, according to Europa Press, Ciclogreen, the company behind an eponymous mobile app through which corporate employees can “earn rewards for recording their sustainable commutes to work by participating in fun challenges,” endured a cyberattack. One of Ciclogreen’s clients is Decathlon Spain, some of whose employee email addresses ...
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News briefsSports Direct to introduce membership program with new omnichannel app
Sports Direct is set to launch a new membership program next month, featuring an “enhanced” omnichannel app, as part of its strategy to deepen customer engagement and enhance digital capabilities across its 500 UK stores. David Clark, Chief Customer Officer at Sports Direct’s parent company, Frasers Group, announced the initiative ...
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News briefsTeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.” Selected applicants will receive a grant of up to €1,500 to help them pursue a relevant training course or ...
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ArticlePuma partners with Google Cloud to enhance online retail experience
Puma has announced a collaboration with Google Cloud aimed at enhancing its online retail operations worldwide. The partnership will leverage Google Cloud’s data, analytics, and AI solutions to optimize the online shopping experience for Puma’s customers. Key aspects of the collaboration include migrating Puma’s e-commerce ecosystem to Google Cloud, which ...
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News briefsStockX launches shopping experience on Apple Vision Pro
The online marketplace StockX has rolled out its own shopping experience on Apple’s newly debuted spatial computer, Apple Vision Pro, via a proprietary app. This immersive platform boasts a range of features, including a virtual sneaker showcase featuring 3D models, live market data, and a unique “Shop the Look” function ...
