Technology insights for the sporting goods industry – Page 3
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ArticleAn open letter on AI, and the advent of AI OS
More than a dozen current and former employees of some major AI companies have set up a website and published an open letter to companies in the industry on it. Titled “A Right to Warn about Advanced Artificial Intelligence,” the letter acknowledges AI’s potential benefits but seeks to underscore its ...
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News briefsDecathlon Spain suffers indirect cyberattack
On May 27, according to Europa Press, Ciclogreen, the company behind an eponymous mobile app through which corporate employees can “earn rewards for recording their sustainable commutes to work by participating in fun challenges,” endured a cyberattack. One of Ciclogreen’s clients is Decathlon Spain, some of whose employee email addresses ...
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News briefsSports Direct to introduce membership program with new omnichannel app
Sports Direct is set to launch a new membership program next month, featuring an “enhanced” omnichannel app, as part of its strategy to deepen customer engagement and enhance digital capabilities across its 500 UK stores. David Clark, Chief Customer Officer at Sports Direct’s parent company, Frasers Group, announced the initiative ...
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News briefsTeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.” Selected applicants will receive a grant of up to €1,500 to help them pursue a relevant training course or ...
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ArticlePuma partners with Google Cloud to enhance online retail experience
Puma has announced a collaboration with Google Cloud aimed at enhancing its online retail operations worldwide. The partnership will leverage Google Cloud’s data, analytics, and AI solutions to optimize the online shopping experience for Puma’s customers. Key aspects of the collaboration include migrating Puma’s e-commerce ecosystem to Google Cloud, which ...
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News briefsStockX launches shopping experience on Apple Vision Pro
The online marketplace StockX has rolled out its own shopping experience on Apple’s newly debuted spatial computer, Apple Vision Pro, via a proprietary app. This immersive platform boasts a range of features, including a virtual sneaker showcase featuring 3D models, live market data, and a unique “Shop the Look” function ...
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsTradition meets innovation: Fischer’s limited NFT ski bundle
Austrian company Fischer Sports GmbH has launched its 100 Years NFT Ski Bundle, available since Feb. 14, 2024, which allows fans to immerse themselves in both the history of skiing and the futuristic world of digital collectibles. This makes the 100-year-old company one of the first ski companies to pioneer ...
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ArticleAmazon announces AI-powered shopping assistant
Amazon has unveiled Rufus, a new shopping assistant that uses generative artificial intelligence (AI) to help customers search for products. Rufus launched on Feb. 1 in beta version to a small group of US customers using Amazon’s mobile app. The tool will progressively roll out to the rest of its ...
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News briefsHacker attack hits Swedish sports chain Stadium
Over the weekend, the Russian-tied hacker group Akira carried out a cyber attack against the Finnish IT provider Tietoevry. This forced the provider to shut down Primula, Sweden’s largest HR system. In addition to managing 120 Swedish government agencies, the attack also affected the Swedish sports retail chain Stadium. Stadium’s ...
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ArticleGoogle is phasing out the cookie
In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year. Meanwhile, the company is rolling out to 1 percent of Chrome’s users a new thing called Tracking ...
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News briefsWilson Golf introduces AI-powered club fitting technology
Wilson is launching Fit AI, an innovative technology that uses artificial intelligence and is “set to change the future of golf club fitting,” the brand said. The technology combines Wilson’s “black box algorithm” with Blast Motion’s motion analysis technology. Wilson Fit AI is a mobile app-based fitting solution that integrates ...
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News briefsSafeSize wins “Startup of the Year“ award, recognized as Innovation & Disruption Leader
SafeSize was named Startup of the Year at the Startupper Awards 2023, an award for excellence in the Greek innovation and startup ecosystem. Angelos Stavrakis, founder and CEO of SafeSize, received the coveted award from the Deputy Minister of Digital Administration, Konstantinos Kyranakis, in recognition of the company’s remarkable international ...
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ArticleReebok is preparing a new digital sneaker
Reebok is working on a “digital shoe experience” called Reebok Impact, for release sometime next year. The product here is digital wearables for metaverse avatars – that is, NFTs on a blockchain. The teaser video, however, is promising that “the experiences you share” in the metaverse will “become the digital ...
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News briefsLacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
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ArticleDigitalization is key for 85% of European SMEs, but gaps in tech adoption
Digitalization is a powerful growth lever in today’s economy, but companies are not always up to speed with technological developments, especially small and medium-sized enterprises (SMEs). According to new research from Sage, 85 percent of European SMEs consider digital tech as a key element to their growth ...
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News briefsSport Unlimitech launches new sport job fair
The next edition of the French trade show Sport Unlimitech will be held at the Marcq-en-Barœul horse racing venue on the outskirts of Lille on Nov. 8. Sport Unlimitech is a traveling event across France that gathers together local and national players in the sports business and sports movement as ...
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News briefsAI-powered tennis app SwingVision raises $6 million
SwingVision has announced a $6 million Series A financing round led by Authentic Ventures. Other participants include pro tennis players Lindsay Davenport, Alison Riske and Rohan Bopanna, as well as Dropbox’s head of product Youssef Es-skouri and Glenn Solomon of GGV Capital. The new funding will be primarily used to ...
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SponsoredRevolutionizing footwear retail
How one company is helping retailers to increase customer satisfaction, reduce returns, lower CO2, and merge in-store and online experiences.
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News briefsMunich basketball league team pioneers new LED floor
BMW Park, the arena in Munich, Germany, and home to the FC Bayern Basketball club, has had a giant LED display installed in the form of a glass playing floor. Never before has such a floor been used for competition in the German Basketball League (BBL), although one was used ...
