Technology insights for the sporting goods industry – Page 4
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ArticleSafilo and Amazon launch new smart glasses with Alexa for the US market
Amazon has announced upgrading its smart eyewear collection with the launch of seven new styles, including five Echo Frames models, its proprietary brand, and two designs by Carrera, a house brand of Safilo Group. It is the first time the Italian eyewear company has partnered with Amazon. All Amazon smart ...
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News briefsAvatars to get digital sunglasses from Sunglass Hut
Source: Sunglass Hut EssilorLuxottica’s Sunglass Hut and avatar platform Ready Player Me are offering digital sunglasses that users can outfit their avatars with, a unique initiative that combines virtual worlds and physical retail. Starting Sept. 14, customers can pick up free sunglasses for their avatars at select ...
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ArticleHave NFT-issuing sports brands entered a new business?
BlockFi, OpenSea, Coinbase, Binance, FTX, Ripple, Impact Theory, Grayscale – all of them companies that have undergone investigation and government-initiated lawsuits over the past couple of years. The land of crypto, where sports brands have begun to tread over the past few years, is a land of confusion, and not ...
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ArticleAtobi and Asics announce strategic partnership
Atobi, provider of the Real-Time Retail Execution Platform, which enables brands and retailers to optimize collaboration and deliver exceptional brand experiences, has announced a strategic partnership with Asics. This development follows Atobi’s recent VC funding of €3.8 million, which will support further expansion beyond the company’s existing clients, such as ...
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News briefsThe R&A and Golf New Zealand invest in tech solutions provider DotGolf
The R&A and Golf New Zealand have announced that they are forming a strategic partnership with DotGolf, an international provider of golf technology solutions. The partnership will see The R&A and Golf New Zealand take a 50 percent equity stake in DotGolf. Based in Auckland, New Zealand, DotGolf was formed ...
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News briefsNike Rise concept store opens in India
Nike has opened its first digital flagship concept store, Nike Rise, at Phoenix Marketcity in Chennai on the Bay of Bengal in eastern India. The store was opened by RJ Corp, India’s leading conglomerate operating sports and F&B franchises, on August 6, 2023. Spread over 470 square meters, Nike Phoenix ...
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News briefsNew technology aims to reduce size-related returns in e-commerce
A Munich-based startup, Sizekick, has launched a new technology to help brands and retailers reduce size-related returns in e-commerce, along with strategic partner and investor Hohenstein. The newly developed sizing AI is now celebrating market entry, with the technology available for fashion e-commerce stores, with successfully acquired customers including the ...
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News briefsLatest 3D-printed performance shoe unveiled
Asics has once again partnered with 3D printing company LuxCreo to launch the second generation of its Actibreeze Hybrid Sandal. The performance sandal is designed for runners during rest and recovery periods and is the third footwear product from the successful partnership between LuxCreo and Asics. The ...
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ArticleResearchers develop prototype stretchable lithium-ion battery for textiles
Researchers at the University of Houston (UH) have developed a fully stretchable fabric-based lithium-ion battery prototype. The idea for stretchable batteries originally occurred to Haleh Ardebili, professor of mechanical engineering at UH, several years ago. A science fiction fan, he imagined smart, interactive and powered clothes. “It seemed a natural ...
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ArticleTwitter to become nothing, anything, everything
It appears that we were on to something a few months ago. Twitter has taken another step towards becoming X – “the everything app.” But what does this mean, and why the change in a brand as iconic as Twitter? We take a look.
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News briefsSmart wearables and navigation app announce partnership
Smart wearables brand Amazfit, owned by Zepp Health, is now offering routing and navigation connectivity with the popular outdoor activities app Komoot. Amazfit’s proprietary operating system, the Zepp OS, already enables supporting smartwatches to connect to external apps such as Adidas Running, Strava, Relive, Apple Health or Google Fit. ...
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News briefsDecathlon rolling out virtual try-ons
Decathlon has introduced a tool to help online customers select a size for the garments they order. Although there have been no official announcements from the company, its global Chief Digital Officer, Jerome Dubreuil, has described the tool in a LinkedIn post – as Retail Technology Innovation Hub has discovered. ...
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News briefsZalando introduces size recommendations based on customers’ body measurements
The online shopping platform Zalando has introduced a new tool allowing customers to receive size recommendations based on their body measurements. Taking two photos with a smartphone in tight-fitting clothes is enough to determine body measurements and help customers find the right fit for their next purchase. This is an ...
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News briefsAn online course on AI for footwear
Footwearology, the self-described “only academy for footwear professionals” with operations in Barcelona, has introduced a course called “AI for Footwear.” Taught by Nicoline van Enter, one of the founders of Footwearology and Footwearology Lab, the course is designed for managers seeking an understanding of AI as well as for designers ...
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SponsoredJML Apparel’s implementation of Vizoo drives efficiency and sustainability
Discover how JML Apparel has enhanced its product development process through the integration of 3D Design and digital asset libraries.
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ArticlePádel making an approach to VR
Vista Animations and Motion Capture Barcelona have spent the past 20 months developing the first virtual reality (VR) manifestation of pádel. “At the beginning,” lead developer Sergi Anglada tells The Padel Paper, which has done a full write-up, “we didn’t know how far we could go and whether the technology ...
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News briefsCrocs launches virtual store with first 3D shoe customizer
Source: Crocs Crocs has launched a new virtual store in partnership with 3D e-commerce platform Obsess. The Crocs Jibbitz Experience is “a virtual storytelling arena centered around self-expression, personalization, gamification and education.” It includes the brand’s first-ever 3D Jibbitz Customizer, a feature developed by Obsess to provide ...
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ArticleVuzix OEM consumer smart eyewear business enters countdown phase
At its annual general meeting, held last week at the company’s headquarters, Vuzix announced that it plans to sell 50,000 to 75,000 enterprise products in 2023. The smart glasses supplier predicts that the market for such smart glasses will grow 20- to 50-fold to $2.5 billion by 2028, and estimates ...
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News briefsReebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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News briefsAsics invests in haptics for VR exercise
Asics Ventures, the investment arm of the sportswear company, has invested in Valkyrie Industries Limited, whose hardware and software are designed to produce “immersive sports experiences” through “muscle-based haptics.” Asics’ funds will be helping bring to market Valkyrie’s EIR Armbands, which “combine virtual reality and electrical muscle stimulation.” The companies ...
