Technology insights for the sporting goods industry – Page 4
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsTradition meets innovation: Fischer’s limited NFT ski bundle
Austrian company Fischer Sports GmbH has launched its 100 Years NFT Ski Bundle, available since Feb. 14, 2024, which allows fans to immerse themselves in both the history of skiing and the futuristic world of digital collectibles. This makes the 100-year-old company one of the first ski companies to pioneer ...
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ArticleAmazon announces AI-powered shopping assistant
Amazon has unveiled Rufus, a new shopping assistant that uses generative artificial intelligence (AI) to help customers search for products. Rufus launched on Feb. 1 in beta version to a small group of US customers using Amazon’s mobile app. The tool will progressively roll out to the rest of its ...
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News briefsHacker attack hits Swedish sports chain Stadium
Over the weekend, the Russian-tied hacker group Akira carried out a cyber attack against the Finnish IT provider Tietoevry. This forced the provider to shut down Primula, Sweden’s largest HR system. In addition to managing 120 Swedish government agencies, the attack also affected the Swedish sports retail chain Stadium. Stadium’s ...
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ArticleGoogle is phasing out the cookie
In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year. Meanwhile, the company is rolling out to 1 percent of Chrome’s users a new thing called Tracking ...
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News briefsWilson Golf introduces AI-powered club fitting technology
Wilson is launching Fit AI, an innovative technology that uses artificial intelligence and is “set to change the future of golf club fitting,” the brand said. The technology combines Wilson’s “black box algorithm” with Blast Motion’s motion analysis technology. Wilson Fit AI is a mobile app-based fitting solution that integrates ...
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News briefsSafeSize wins “Startup of the Year“ award, recognized as Innovation & Disruption Leader
SafeSize was named Startup of the Year at the Startupper Awards 2023, an award for excellence in the Greek innovation and startup ecosystem. Angelos Stavrakis, founder and CEO of SafeSize, received the coveted award from the Deputy Minister of Digital Administration, Konstantinos Kyranakis, in recognition of the company’s remarkable international ...
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ArticleReebok is preparing a new digital sneaker
Reebok is working on a “digital shoe experience” called Reebok Impact, for release sometime next year. The product here is digital wearables for metaverse avatars – that is, NFTs on a blockchain. The teaser video, however, is promising that “the experiences you share” in the metaverse will “become the digital ...
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News briefsLacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
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ArticleDigitalization is key for 85% of European SMEs, but gaps in tech adoption
Digitalization is a powerful growth lever in today’s economy, but companies are not always up to speed with technological developments, especially small and medium-sized enterprises (SMEs). According to new research from Sage, 85 percent of European SMEs consider digital tech as a key element to their growth ...
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News briefsSport Unlimitech launches new sport job fair
The next edition of the French trade show Sport Unlimitech will be held at the Marcq-en-Barœul horse racing venue on the outskirts of Lille on Nov. 8. Sport Unlimitech is a traveling event across France that gathers together local and national players in the sports business and sports movement as ...
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News briefsAI-powered tennis app SwingVision raises $6 million
SwingVision has announced a $6 million Series A financing round led by Authentic Ventures. Other participants include pro tennis players Lindsay Davenport, Alison Riske and Rohan Bopanna, as well as Dropbox’s head of product Youssef Es-skouri and Glenn Solomon of GGV Capital. The new funding will be primarily used to ...
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SponsoredRevolutionizing footwear retail
How one company is helping retailers to increase customer satisfaction, reduce returns, lower CO2, and merge in-store and online experiences.
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News briefsMunich basketball league team pioneers new LED floor
BMW Park, the arena in Munich, Germany, and home to the FC Bayern Basketball club, has had a giant LED display installed in the form of a glass playing floor. Never before has such a floor been used for competition in the German Basketball League (BBL), although one was used ...
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ArticleSafilo and Amazon launch new smart glasses with Alexa for the US market
Amazon has announced upgrading its smart eyewear collection with the launch of seven new styles, including five Echo Frames models, its proprietary brand, and two designs by Carrera, a house brand of Safilo Group. It is the first time the Italian eyewear company has partnered with Amazon. All Amazon smart ...
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News briefsAvatars to get digital sunglasses from Sunglass Hut
Source: Sunglass Hut EssilorLuxottica’s Sunglass Hut and avatar platform Ready Player Me are offering digital sunglasses that users can outfit their avatars with, a unique initiative that combines virtual worlds and physical retail. Starting Sept. 14, customers can pick up free sunglasses for their avatars at select ...
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ArticleHave NFT-issuing sports brands entered a new business?
BlockFi, OpenSea, Coinbase, Binance, FTX, Ripple, Impact Theory, Grayscale – all of them companies that have undergone investigation and government-initiated lawsuits over the past couple of years. The land of crypto, where sports brands have begun to tread over the past few years, is a land of confusion, and not ...
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ArticleAtobi and Asics announce strategic partnership
Atobi, provider of the Real-Time Retail Execution Platform, which enables brands and retailers to optimize collaboration and deliver exceptional brand experiences, has announced a strategic partnership with Asics. This development follows Atobi’s recent VC funding of €3.8 million, which will support further expansion beyond the company’s existing clients, such as ...
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News briefsThe R&A and Golf New Zealand invest in tech solutions provider DotGolf
The R&A and Golf New Zealand have announced that they are forming a strategic partnership with DotGolf, an international provider of golf technology solutions. The partnership will see The R&A and Golf New Zealand take a 50 percent equity stake in DotGolf. Based in Auckland, New Zealand, DotGolf was formed ...
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News briefsNike Rise concept store opens in India
Nike has opened its first digital flagship concept store, Nike Rise, at Phoenix Marketcity in Chennai on the Bay of Bengal in eastern India. The store was opened by RJ Corp, India’s leading conglomerate operating sports and F&B franchises, on August 6, 2023. Spread over 470 square meters, Nike Phoenix ...
