Technology insights for the sporting goods industry – Page 5
-
News briefsGoogle introduces generative AI virtual try-on tool
In an attempt to replicate the online fitting room experience, Google has introduced a new generative artificial intelligence virtual fitting tool available through its search engine. It can initially only be used for women’s tops and only in the U.S. Shoppers can click on products with a “Try On” badge ...
-
ArticleSmart insoles supplier announces completion of investment round
Arion, a developer of smart insoles, has announced the successful completion of its latest multi-million dollar investment round for Deep Tech parent company Atogear, led by CEO Markus Hupach, former CEO of Sport 2000, since early 2022 (our sister publication The Outdoor Industry Compass reported at the time). The funds ...
-
News briefsDecathlon unveils 3D-printed shoe
Decathlon, in partnership with printing specialists HP and the Italian-based Lonati (manufacturer of circular knitting machines), unveiled an innovation in shoe manufacture at the ITMA trade show in Milan, presenting a 3D-printed shoe. The shoe combines a sock made using Lonati’s XT-Machine and Double Cylinder E1530XS knitting machines, which enable ...
-
News briefsNIP and Fila introduce jersey with ID chip for e-sports gamers
Source: Fila NIP x Fila Pro Kit E-sports legend Ninjas in Pyjamas (NIP) has announced the launch of its first collection with Italian sports brand Fila. Together, the two brands aim to define the future gaming style for fans and players around the globe. The NIP x ...
-
ArticleMaterialise and Vuzix cooperate in smart glasses
Smart glasses supplier Vuzix and 3D-printing company Materalise have announced the start of their collaboration in the area of consumer smart eyewear, a market that is believed to be on the verge of mass adoption after years of development. As previously reported by our sister publication Eyewear Intelligence, the US-based ...
-
News briefsSão Paulo FC goes virtual
The latest sports team to expand into a metaverse is São Paulo FC. According to the metaverse’s custodians, Crypto Blockchain Industries (CBI), the “audiovisual content” will cover the professional men’s team, the women’s team, youth teams and club news. Fans will be able to talk to one another and gain ...
-
News briefsYKK launches 3D configurator
YKK, the global fastening manufacturer, along with Vntana, a 3D Infrastructure Platform, has announced the launch of a 3D trim configurator to make it easier for brands to visualize trim options, design trims, and generate item codes instantly. The new platform, YKK Trim Creator, aims to bring standardization and efficiency ...
-
News briefseBay acquires Italian tech firm Certilogo
eBay has announced the signing of a definitive agreement to acquire Certilogo, an Italy-based provider of digital IDs and authentication for apparel and fashion products. Financial details of the transaction were not disclosed. The transaction is expected to close in the third quarter, subject to regulatory approval. The acquisition is ...
-
News briefsFabletics selects Salesfloor to provide clienteling and virtual shopping solutions
Salesfloor, a Montréal-based mobile clienteling and virtual selling platform that combines immersive virtual shopping, clienteling and conversational AI, has announced the launch of its solution with California-based activewear brand Fabletics. The Salesfloor solution will enable Fabletics associates to personalize the customer experience both in-store and online by creating cross-channel conversations. ...
-
ArticleTechnogym posts double-digit sales increase in Q1, driven by B2B
Technogym, the Italian specialist in equipment and digital technologies for fitness, has reported consolidated revenues of €175 million for the first quarter of 2023, representing a 15.2 percent increase compared to the same period of 2022, or a 15.5 percent increase at constant exchange rates. The sales increase was driven ...
-
News briefsSympatex partners with ColorDigital
Sympatex has partnered with DMIx by ColorDigital GmbH to enhance its workflows and supply chain through digitalization. DMIx’s platform enables virtual collection development, allowing parties to share designs digitally in real-time and reduce the number of physical material samples produced and transported, thus minimizing waste, CO2 emissions, water usage and ...
-
ArticleKlarna launches resale function and more to mark 18th anniversary
Payment and shopping service provider Klarna has unveiled a number of new innovations on the occasion of its 18th anniversary. The new products include the new Klarna app and smart shopping features that help consumers find and resell the perfect items. With the Klarna app’s new AI-driven shopping feed, consumers ...
-
News briefsNew Balance teams up with gaming platform Rival
New Balance is joining forces with gaming platform Rival to give the gaming community special access to the brand through athletes, ambassadors, exclusive products and unique experiences. This spring, New Balance will launch its presence on Rival through a Rocket League tournament. Gamers and fans of the brand will compete ...
-
News briefsNike boosts digital transformation with IT service provider Cognizant
U.S.-based IT service provider Cognizant Technology Solutions has entered into a new agreement with Nike to transform and support the sporting goods brand’s technology operations. Building on the two companies’ 14-year relationship, this new agreement will consolidate several of Nike’s existing IT support functions, with Cognizant supporting Nike across more ...
-
News briefsZalando opens virtual fitting rooms as pilot for millions of customers
Zalando has opened its virtual fitting room to millions of customers across its 25 markets for the first time. The pilot is part of Zalando’s Size & Fit initiatives. Customers can create a 3D avatar by entering their height, weight and gender. For a selected range of jeans (22 items ...
-
News briefsZalando to test fashion assistant powered by ChatGPT
European online fashion and lifestyle platform Zalando has announced that it will soon launch a beta version of a fashion assistant powered by ChatGPT across its web and app platforms. The OpenAI technology will allow customers to ask questions using their own words, helping them navigate Zalando’s assortment more intuitively. ...
-
ArticleThis is Rentle, the Finnish pioneer in rental platforms now cooperating with Decathlon
Decathlon UK launched its rental service with Rentle in the spring of ’23. We explore the benefits of partnering with a rental platform specialist.
-
ArticleSafeSize appoints former IIC executive as chief commercial officer
Source: SafeSize Martin Kempkes with SafeSize scanner Retail tech company SafeSize announced the appointment of Martin Kempkes as chief commercial officer, effective April 3. Kempkes is responsible for leading the company’s business development and sales strategy, as well as ensuring operational excellence, focusing on strengthening the company’s ...
-
ArticleRopeway and alpine technology industry meets at INTERALPIN
The world’s leading trade show for alpine technologies, all key players and technology leaders of the global ropeway and alpine technology industry will present their product innovations at INTERALPIN 2023 from April 19-21. In addition, the issues of product positioning, marketing and digitalization will be addressed to an even greater ...
-
ArticleWhat if the metaverse settled for something simple?
BitNile Metaverse says that its metaverse at BitNile.com has surpassed 500,000 “active users” in the month since it opened its “early-access phase.” Question is, why should we care? After all, a single metaverse like Roblox – which, as our readers might recall, has deals with Nike, Adidas, H&M and FIFA ...
