Technology insights for the sporting goods industry – Page 7
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News briefsPeak Ski Company integrates tracking device directly into ski
Peak Ski Company, the U.S. ski brand founded in 2022 by Bode Miller and Andy Wirth, and its strategic partner Pebblebee have unveiled Peak Lôc8, a tracking device that will be integrated into some models of Peak’s 2023/24 ski line. Peak Lôc8 allows users to locate their Peak skis (not ...
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ArticleMetaverse NPCs that can learn
NPCs are familiar to gamers around the world as mindless characters that populate the backgrounds of video games. They are non-player characters, or NPCs, because no player is in control of them. A California company called Infinite Reality (iR) is endowing the NPC with data collection and machine learning to ...
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News briefsAdidas to discontinue Runtastic App
Adidas is discontinuing its training app Runtastic, according to German online magazine Business Insider. Adidas acquired the Austrian startup, which launched in 2009, in 2015. Scott Dunlap, CEO at Runtastic & VP mobile at Adidas, who was appointed to succeed co-founder and CEO Florian Gschwandtner at Runtastic in 2019, has ...
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ArticleFor indie sneakers, all players in one arena
A first decentralized brand for sneakers has seen the light of digital day on a platform created by a company called Madeium and run in part with tech from a company called Intertrust. Under the name Yxung, the brand runs on a peer-to-peer (P2P) model. You might remember P2P as ...
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News briefsTrusTrace with first hire in the U.S.
Source: TrusTrace Apurva Bhargava, new Head of U.S. Operations TrusTrace, a Swedish SaaS company that provides a product traceability and compliance platform for retail and fashion companies, has announced its first hire in the U.S. with the appointment of Apurva Bhargava as head of U.S. operations. Bhargava’s ...
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News briefsUnder Armour and Volumental hope to improve shoe satisfaction
Under Armour is to beta-test a self-service version of the 3D foot scanners from Volumental in dedicated in-store, co-branded spaces. Designed for a shopper-led experience, the service will allow customers to take their own measurements and pinpoint the best-fitting model for their feet. A global rollout is planned for 2023 ...
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News briefsAustrian metaverse conference scheduled for spring
The next annual Metagonia conference, on Web 3.0, is scheduled for March 31 to April 2 in Kitzbühel, in Austria’s Tyrol region. This year’s edition will focus on NFTs and art while also covering the basics: What digital worlds are emerging? What are the opportunities/problems? How do you ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefsAmer Sports partners with Sourcemap on transparency
Sourcemap, a New York-based specialist in supply chain transparency and traceability software, has announced that Amer Sports will leverage Sourcemap’s supply chain transparency solution to collect transaction certificates for certified materials and independently verify the company’s and its subsidiaries’ entire chain of custody, from raw material to finished product. Amer ...
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News briefsH&M enters the metaverse
Like Adidas and Nike before it, H&M is venturing into the metaverse through the Roblox platform. In the retailer’s case, however, the design partnership is with a metaverse studio called Dubit, with offices in Leeds, London, Washington D.C. and Nashville. The result is called H&M Loooptopia Experience, were users can ...
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News briefsMeta not allowed to use personal data for advertising
Facebook owner Meta will no longer be allowed to use the personal data of its users in Europe for advertising personalization without being asked. This was the decision of the responsible Irish data protection authority DPC. At the same time, the authority imposed a fine of €390 million. According to ...
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News briefsIntersport launches Alpine store concept in Crans Montana
Intersport Switzerland has partnered with Mood Media and LG to equip its new Alpine store concept in Crans-Montana with the latest audiovisual retail technology. The high-tech upgrade is visible as soon as you enter the store. In the shop window, Mood Media, an experiential media company based in the U.K., ...
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ArticleSnap and Amazon Fashion collaborate on seamless AR shopping experience, starting with eyewear
Source: www.snapchat.com Venice, California-based U.S. technology and social media company Snap and Amazon Fashion are collaborating to bring new Virtual Try-On (VTO) experiences to Snapchat users and extend augmented reality (AR) to both brands and customers. The new Snapchat try-on lenses include thousands of Amazon Fashion’s Virtual ...
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AnalysisDigital Payments and e-wallets: An overview about PayPal and co
PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?
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News briefsCovision Media introduces new 3D scanner, wins ISPO Brandnew Award
Covision Media, founded in 2020 in Italy, won the ISPO Brandnew Awards in the Sports, Technology and Platforms category at ISPO Munich a few weeks ago with D-Twin, a fully automated 3D scanner that creates top-quality 3D models in a very short time. With one click, D-Twin can convert any ...
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News briefsSnapchat and H&M release a digital fashion collection
Technology company Snap, owner of the visual messaging service Snapchat, is partnering with fashion retailer H&M to launch a digital collection powered by the Snap Camera. From Dec. 5, 2022, users have access to three augmented reality Try-On Lenses, available via H&M’s mobile app and on Snapchat. The lenses ...
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News briefsNew e-sports live ticker for sports publishers
Shadow Esports, a leading provider of professional e-sports analytics tools based in Berlin, Germany, has developed what it says is an easy-to-integrate e-sports live ticker designed to help digital sports media provide e-sports fans with high-quality content. The free basic version of “Esports-Liveticker” includes a scoreboard through ...
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News briefsAvient introduces technology to track fiber origin in polyester and polyamide textiles
Avient Corp. has announced the launch of a new fiber tracer technology called Cesa, designed to help producers and brand owners confirm the source of fiber, verifying the information provided on labels. The Cesa tracer concentrates contain special taggants incorporated into fibers during the spin-dyeing process and are customized to ...
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ArticleTextile waste handling: the invisible part of global circular supply chains
It’s no secret that waste represents a huge problem in the apparel industry, but what if we think of this instead as an untapped resource?
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News briefsHohenstein invests €1.3 million in AI-startup Sizekick
Hohenstein, a German provider of textile testing and a founding member of Oeko-Tex, has invested €1.3 million in Sizekick, a Munich-based software-as-a-service (SaaS) startup founded in the summer of 2022. Hohenstein’s investment is intended to enable the product launch in 2023. Sizekick’s software is designed to help online shoppers find ...
