Are you attending ISPO Munich 2024? If so, then you have must our team! We’ll be at B2.638.
We’re also very excited to invite you to our first panel in partnership with Toluna/Metrixlab:
Breaking Barriers: Unlocking Consumer Growth Potential
In this panel we’ll be talking about brand evolution:
- How can brands and their retail partners smoothly grow into new sports categories without losing their identity or credibility?
- How can they build trust and create successful channels for new/younger audiences? And where do you find these audiences?
Bastian Graber of MetrixLab/Toluna will be presenting the latest consumer insights based on more than 1.5 million data points. It will reveal consumer sentiments in the performance and sports/lifestyle sectors. The analysis is done exclusively for this SGI Europe Panel Talk at ISPO.
Tony Kraftling, Deputy Brand Director at Fjällräven, and Merrell’s Franziska Freer will be sharing their stories on how to engage with different consumers groups.
The panel will take place on Tuesday, Dec. 3, 2024, from 12:15 to 13:00 on the Blue Stage.
If you’re tired of talking on the third day of ISPO Munich, we recommend you join our second panel, with brand consultant Fredrik Ekström:
Winning the Consumer Game in a Post-Purpose Era – Moving from WHY to WHAT
How do you earn the trust of the future consumer? It’s no longer about grand statements of purpose – it’s about action, education and engagement through tangible results. Drawing on insights from the NXT Outdoor Consumer Report, with data from 2,500 respondents, this session will reveal how brands can navigate the evolving communications landscape and secure loyalty by focusing on what matters most to consumers.
With consumers shifting from valuing purpose-driven statements (the WHY) to demanding action, engagement and tangible outcomes (the WHAT), brands face new challenges in proving their relevance and responsibility. In this keynote, you’ll gain actionable insights into navigating this shift and positioning your brand for long-term success.
Discover the secrets behind creating a ”Winning Game” strategy and learn to meet consumer demands with genuine impact. Drawing from the NXT Outdoor Consumer 2025 report, with data from 2,500 individuals across the Nordics, this presentation dives into the dynamics of outdoor engagement, well-being, community and sustainable consumption, offering a clear view of what drives tomorrow’s consumer decisions.
The keynote will also reveal three key green outdoor consumer archetypes that represent 80 percent of the market, providing insight into how brands can engage groups at the intersection of outdoor activities and sustainability. You’ll learn about such key trends as:
- From Fandom to Fundom: The Edu-Tainment of Outdoor and Sustainability
- Status in Sustainability and the Paralysis Paradox
- Brand Activism and ”My Conscience Is for Sale”
- The Three Green Outdoor Consumer Archetypes
- Nature-Rx (Nature and Health) and Trailfulness
- The New Creative Collectives
The panel will take place on Thursday, Dec. 5, 2024, from 11:00 to 11:45 on the Blue Stage.
If you’d like to speak to the team, book an appointment by clicking the button below:
We look forward to seeing you at ISPO Munich!
