All Sporting Goods Intelligence articles in Volume 36, Issue 10+11
View all stories from this issue.
-
News briefsReebok’s SVP of Global Product has left the company
Portia Blunt has resigned to focus on her new lifestyle and fashion brand, Bee Blunt.
-
News briefsWTA and PIF introduce comprehensive maternity program
Eligible WTA players will, for the first time, receive paid maternity leave for up to 12 months.
-
News briefsTechnogym inaugurates US headquarters in Jersey City
The new HQ represents a significant investment in logistics and customer-support infrastructure.
-
PDF NewsletterSGI Europe Executive Edition: Vol 36 - 10+11
Adidas adopts cautious view on FY25; turns Q4 operating profit | Puma taking steps to improve profitabilty, stature | Foot Locker’s sales rose 2.6% in Q4, modest growth forecast for FY25 | On’s momentum continues, eyes more than €3bn in FY25 sales | Zalando’s revenues up 4-9% in 2025 | XXL CEO: ‘2025 is the year we return to growth’ | E-commerce is key growth driver for Vulcabras | Yue Yuen reports improved FY results on manufacturing rebound | Allbirds banking on new assortments, initiatives to fly high again in late 2025 | Acushnet Q4 sales increase benefits from higher ASPs | Globe reports softer H1 sales | Frasers forms ten-year partnership with GMG to launch Sports Direct in MENA | Sneakersnstuff’s new, German owner with old founder back at the rudder | IcanIwill opens its first store | Puma x Saysky running collection sends clear message to competitors | Adidas replaces Nike as Liverpool kit partner for €357m | Outlook – How Adidas seeks to become a healthy company again | A balancing act for the industry – WFSGI and McKinsey report of 2025 | Target in partnership with Champion and will go for $15bn+ in sales growth by 2030 | Trouble continues at Manchester United | Baltic sporting goods market holding its breath as Decathlon increase its presence in 2025 | ESPN to drop MLB next year | International Running Expo opens for visitor registration | Fútbol Emotion makes a move in Italy
-
ArticleBaltic sporting goods market holding its breath as Decathlon increases its presence in 2025
However, the French giant’s regional investments may also be good news for local retailers.
-
ArticleAllbirds banking on new assortments, initiatives to fly high again in late 2025
The San Francisco-based group believes new fall product assortments in the fall will bolster its fortunes and topline starting in Q4/25 after a transitional year in 2024.
-
ArticleE-commerce is key growth driver for Vulcabras, 50% growth in e-com
Vulcabras realized 50 percent year-over-year growth in e-commerce in Q4 to 142.1 million Brazilian reais (€22.4m) and a 55 percent increase for the segment in FY24 to R$433.7 million (€68.1m).
-
ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
-
ArticleYue Yuen reports improved FY results on manufacturing rebound
The globe’s largest manufacturer of footwear posted a 47 percent increase in FY24 Ebit to $572.1 million versus $390.2 million for the 12 months ended Dec. 31.
-
ArticleUpdated: Puma’s FY25 outlook affected by geopolitical tensions and tariffs
Puma’s projected FY24 results include an estimated 8.5 percent revenue growth and net income of €281.6 million.
-
ArticlePuma x Saysky running collection sends clear message to competitors
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
-
News briefsIndonesia’s footwear industry is hurt as Nike and Adidas factory makes layoffs
In total, 3,500 jobs have disappeared at two major factories in the country since Jan.
-
News briefsActress joins the Adidas influencing family
Brazilian-American actress Camila Mendes is set to help Adidas amplify its reach worldwide.
-
News briefsMilano Cortina 2026 unveils ‘IT’s Your Vibe’ official motto for Winter Games
Described as a broader “communications system,” the motto aims to place people at the heart of the Games.
-
ArticleTarget in partnership with Champion and will go for $15bn+ in sales growth by 2030
The discount department store giant will offer more brand partnerships to end-customers, for example, with Champion and Disney.
-
News briefsLululemon has opened in Regent Street
The new flagship store in London’s shopping epicenter really stands out.
-
News briefsHenri-Lloyd partners with new logistics provider
Henri-Lloyd partners with Dutch logistic company Bleckmann to enhance global logistics.
-
News briefsFair Trade Commission fines Dunlop Sports Korea
The company is found to have restricted discounts.
-
ArticleOutlook – How Adidas seeks to become a healthy company again
“Making things simpler is the most difficult task we have,” says CEO Bjørn Gulden, but that is not the only challenge Adidas faces.
-
ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
