All Sporting Goods Intelligence articles in Volume 36, Issue 4+5 – Page 2
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ArticleBrazilian shoemakers hope Trump will help boost their sales to the US
As Donald Trump is sworn in as the 47th President of the US on Jan. 20, Brazilian shoemakers hope to benefit from a possible reduction in shipments of Chinese footwear to the world’s largest market in value in the wake of higher import duties.
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ArticleSport 2000 reports steady growth despite market challenges in 2024
Specialists and the running category drove growth for the retailer alliance Sport 2000 in 2024.
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ArticleBetter and better sales at All for Padel
All for Padel, license holder for Adidas padel products, has now twice increased its revenue forecasts for full-year 2024, according to CMDsport.
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ArticleMore evidence of pickleball’s rise outside the US
The annual growth rate (CAGR) of the sport is 9 percent per year from 2020 to 2030, our research shows.
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News briefsYet another Minister of Sports for France
Marie Barsacq takes over from Gil Avérous, who was appointed in September 2024, alongside new cabinet change.
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News briefsDecathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
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News briefsReal Madrid first club to reach €1 billion in revenues
Real Madrid has become the first football club to generate annual revenues of more than €1 billion.
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ArticleAdidas to streamline business, cut HQ positions
Just after Adidas reported better-than-forecast preliminary results for Q4 that included 19 percent sales growth, the company confirmed that there will be layoffs at the company’s headquarters.
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ArticleHoliday sales rebound with DTC growth for KMD Brands
KMD reported a strong holiday rebound with DTC growth across Rip Curl, Kathmandu and Oboz despite continued wholesale challenges.
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News briefsHavas acquires CA Sports
The acquisition will consolidate Havas’ sports marketing expertise and its sports marketing offering in the Spanish market.
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News briefsSuperga celebrates the 100th birthday of its iconic canvas shoe
The brand, part of BasicNet, has released a limited edition to celebrate the history of its 2750 shoe.
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Short stops
Short Stops Week 05, 2025
BRANDS +++ The NFL has ordered the New England Patriots to take down the team’s account on Bluesky, because the social-media network does not have league approval – according to Front Office Sports +++ Netflix is releasing a documentary series, called Court of Gold, on the US Olympic basketball team ...
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ArticleRetail: Last call for a mindset shift
As the retail landscape undergoes profound change, Christina Kässhöfer calls for a change in the way retailers think.
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ArticleWhat about AI, CBDCs and NATO? More on Trump’s early days
The new administration of President Donald Trump is not letting up yet.
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News briefsPickleball company opens up 10 new locations
On January 25th in Nashville, TN, Pickleball Kingdom announced the grand opening of its newest franchise location. Ten more is to come.
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ArticleAuthentic has chosen Reebok golf apparel’s manufacturer
Authentic Brands Group (Authentic) partners with Sports Casuals International (SCI) to expand Reebok’s presence in the golf apparel category.
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ArticleTrump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
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ArticlePuma recognized as Top Employer for sixth time
The Top Employers Institute has once again named Puma a “Top Employer”. In the survey Puma has received recognition from employees in all regions and from its 50 subsidiaries. SGI Europe wanted to know why Puma is so successful in this.
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ArticleJ.Lindeberg partners with ambassador with 1.9m followers
Swedish sports and fashion brand J.Lindeberg tries out a new strategy to draw attention to their brand with the signing of their first two Lifestyle Brand Ambassadors in the golf business.
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