Winter Sports – Page 14
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News briefsFusalp to open first Spanish store
High-end skiwear brand Fusalp is set to open a store in Madrid, the brand’s first in Spain, Palco 23 has reported. The store will be located at 88 calle Claudio Coello, in the Salamanca district, one of the wealthiest areas in Spain’s capital city and a major shopping district. Fusalp ...
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News briefsEivy signs snowboarder Jamie Anderson
Swedish base layer brand Eivy has signed a multi-year contract with U.S. snowboarder Jamie Anderson, multiple X-Games and Olympic gold medalist. Eivy is distributed in Europe, Japan, Australia, New Zealand and North America. The brand’s vision is less stuff, more adventure through “MultiFUNctional” clothing. Based in Åre, Eivy works with ...
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News briefsPeak Ski Company hires Michelle Parker to head development & innovation
Source: Peak Ski Company Michelle Parker Peak Ski Company has added big-mountain skier Michelle Parker to its leadership team as senior director of product development & innovation. Peak was launched earlier this year by Bode Miller and Andy Wirth and has already introduced the high-performance Peak by ...
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News briefsBuff and POW launch sixth collab collection
Source: Buff Buff x POW Buff®, a three-year partner of the non-profit organization focused on climate change legislation, announced the launch of a new artist collection in cooperation with Protect Our Winters (POW). Buff’s goal with the new collab products is to strengthen its conservation work, combat ...
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News briefsHervis opens store in Saalfelden
Following its major revitalization offensive at the beginning of the year, Hervis has launched a new opening in Austria just in time for the start of the winter business. Equipped with the latest store concept, the Hervis store in Saalfelden opened its doors on Oct. 27 with an area of ...
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News briefsChanges at Elevate Outdoor Collective’s marketing and sales teams in Europe
Source: Elevate Outdoor Collective Max Anselstetter, director of marketing EOC Europe “In response to the specific demands of the future,” Elevate Outdoor Collective (EOC) is setting the course for the expansion of its marketing team. As such, Max Anselstetter is taking on the role of director of ...
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News briefsPatrik Frisk acquires Swedish ski resort
Patrik Frisk, former CEO of Under Armour, has purchased a ski resort in Sweden. Branäs Group announced the sale of Ulricehamn Ski Center in Västergötland to Frisk and his family last Thursday. Frisk told Freeride magazine that he wants to give more young people, families and clubs in the region ...
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ArticlePOC launches new avalanche backpack with RECCO equipment
Source: POC Dimension Avalanche Backpack POC has unveiled the new Dimension Avalanche Backpack, which combines more than one avalanche safety system. Described by POC as ”ultra-durable, innovative, rechargeable, smart and hassle-free,” the backpack is equipped with the Alpride E2 electronic airbag system from Swiss avalanche airbag system ...
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News briefsKoroyd wins against Burton in German patent violation case
After a 15-month legal dispute in a German court, Koroyd released a statement on Oct. 27 regarding its victory in the Düsseldorf district court in its patent infringement case against Burton. The first-instance ruling concludes that Burton infringed patent EP 1 694 152 in Germany by manufacturing and selling Anon ...
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News briefsDakine introduces its first recyclable technical outerwear kit
Source: dakine.com W’s Sender Stretch jacket Dakine has launched the Sender Stretch 3L Series jacket and pants, a technical and durable winter outerwear kit that can be recycled. The Sender, available for men and women, is “thoughtfully built with durability and longevity in mind, withstanding multiple 100-day ...
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News briefsBolle Brands splits prescription and sport sales team in Germany, Austria
To support the growth of its brands, Bollé Brands is restructuring its sales divisions in Germany/Austria. Previously also overseen by Thilo Schmidt-Arras, who has been promoted to head of sales sport, the newly created position of head of sales optical for both countries has been assigned to Sören Schrader. He ...
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News briefsQuiksilver releases “Surf the Mountain” range of snow gear
Quiksilver has introduced a full range of snow gear for snowboarders and skiers, dubbed “Surf the Mountain,” with pieces designed and tested by the brand’s athletes. The collection comprises jackets, bibs, pants and fleece and is complete with performance outerwear created and worn by riders like Travis Rice, Sammy Carlson, ...
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News briefsSmith announces zero plastic waste in winter packaging and beyond
Smith Optics announced it will eliminate plastic waste in new packaging for winter sports and eyewear products beginning in Fall 2022. This includes the removal of plastic windows on goggle boxes, poly bags and internal plastic protectors in all new packaging. In addition, all new retail boxes will now be ...
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News briefsAnna Gasser wins Austria’s “Sportswoman of the Year” award
Source: Red Bull Content Pool Anna Gasser Snowboarder Anna Gasser was named Austria’s “Sportswoman of the Year” at the Lotterien Sporthilfe Gala in Vienna. This is the third time Gasser has received the coveted trophy. In the “Sportsman of the Year” category, soccer star David Alaba, who ...
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News briefs“Double Trouble / My new life with twins” - a short film with snowboarder Aline Bock
German professional snowboarder and former FWT champion Aline Bock has spent her career traveling the world, competing in contests and making snowboard films, but in the summer of 2021 her life changed completely when she became a mother to twins. In the new 7-minute short film “Double Trouble / My ...
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ArticleRecycle Your Boots: Tecnica Group’s recycling project aims at closing the loop
The Tecnica Group is committed to closing the circle of ski boot life cycles: 4,200 ski boots have already been collected, dismantled and recycled into new products in the first year since autumn 2021 of the group’s “Recycle Your Boots” (RYB) project.
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News briefsShaun White expands own lifestyle brand with new apparel and accessories
Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, is expanding his namesake brand with new apparel and gear collections. Developed in partnership with U.S. outdoor retailer Backcountry, the Whitespace collection combines White’s 30 years of experience as a professional snowboarder, his own ...
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ArticlePolartec introduces new bio-based weather protection technology under Power Shield name
Polartec has launched a new bio-based fabric technology that aims to set a new standard for sustainable weather protection. The name of this new technology is an old acquaintance: Polartec Power Shield, a material already known for its softshell-like comfort with hardshell-like wind and waterproofness, especially in the advanced Pro ...
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News briefsSunglasses brand Pit Viper on track for success thanks to bold marketing
According to a recent article in the Wall Street Journal, Pit Viper, a Salt Lake City-based sports sunglasses brand, plans to add seven new models to its product line, which has so far been limited to 11 models. The company is also reportedly looking to expand its business in the ...
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ArticleRossignol’s recyclable ski composition is now open source
The Rossignol Group is now sharing the construction and material composition plans for its new Rossignol Essential recyclable ski with all mountain sports industry players to initiate a collective movement. The French company says the goal is to actively contribute to the development of recycling channels in the main ski ...
