Winter Sports – Page 19
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ArticleSchöffel: Germans are cautiously looking forward to winter sports
As Germany comes right after the U.S. in terms of the number of skiers, with an estimated 14.6 million practicing the sport, snow sports specialists are wondering whether Germans are going to go on a ski vacation this year, in spite of Covid-19. The question mark will probably remain for ...
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News briefs
Burton cancels 2021 snowboarding event
Burton Snowboards announced that the company had cancelled the 2021 edition of the Burton U.S. Open Snowboarding Championships, scheduled for March 1-6, 2021 at Vail Mountain Resort in Colorado, due to ongoing uncertainties around the Covid-19 pandemic. Burton’s chief executive, John Lacy, explained that it was a difficult decision as ...
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News briefs
Head introduces lightest snowboard range on the market
Head has announced the introduction of the lightest snowboard range on the market with boards made of innovative material combinations following the “Lyt Tech” principle. The brand applies the principle also to other product lines, including skis and ski boots. The idea is to focus only on essentials during product ...
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News briefs
Zimstern launching apparel collection for skiers and snowboarders
Zimtstern, the German-based action sports brand, is launching a new apparel collection for skiers and snowboarders and has recently expanded its sales team. The former Swiss boardsports brand – once a part of Sports Pool, the Swiss company behind the Belowzero brand of ski and snowboard apparel – withdrew from ...
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News briefs
Jake Burton Carpenter, the founder of Burton Snowboards and one...
Jake Burton Carpenter, the founder of Burton Snowboards and one of the true snowboarding pioneers, died on Nov. 20 at the age of 65 of complications from a relapse of testicular cancer. Jake was instrumental in making snowboarding a major sports activity, an important business and an Olympic discipline. He ...
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News briefs
Tom Wilson-North, former owner of the freeride snowboard shop Zero...
Tom Wilson-North, former owner of the freeride snowboard shop Zero G in Chamonix, France, is joining the Nidecker Group in the new role of digital transformation manager. Wilson-North has been senior snowboard writer at Boardsport Source, key advisor to Protect Our Winters Europe and a member of the snow sports ...
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News briefs
Burton Snowboards has become the first snowboarding company to obtain...
Burton Snowboards has become the first snowboarding company to obtain B Corporation certification from the B Lab, showing that the company is using its business “as a force for good” around the world. At last month's European Outdoor Summit in Interlaken, Donna Carpenter, co-founder of Burton, stated that the company ...
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News briefs
A former professional snowboarder, David Pitschi, has joined the Nidecker...
A former professional snowboarder, David Pitschi, has joined the Nidecker Group as brand manager for its Yes snowboards subsidiary. He will be working with one of the brand's ambassadors, Alex Warburton, and with its owners, David Carrier-Porcheron, Romain de Marchi and Jan Petter Solberg. Warburton will be retaining the post ...
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News briefs
Burton Snowboards has reinforced its presence in Switzerland with the...
Burton Snowboards has reinforced its presence in Switzerland with the opening two new stores and the appointment of a new country manager: Daniela Meyer, previously key account manager at Adidas Sport, who has taken over the position of Dan Fitzgerald, effective Oct. 1. The company already has a Burton Hub ...
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News briefs
K2 Snowboarding has added Pat Moore to its International Pro...
K2 Snowboarding has added Pat Moore to its International Pro Team, otherwise comprised of Jake Kuzyk, Tim Eddy, Curtis Ciszek, Matt Belzile, Leanne Pelosi, Levi Luggen, Yo Amagai, Jody Wachniak and Mark Wilson. K2 Sports, which was founded in 1962, began making snowboards in 1987.
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Article
Amer invests in winter sports after a strong rise in sales
Amer Sports has decided to invest €30 million over the next 12 months in the modernization of its ski manufacturing facilities in Austria and the logistics in the segment. The program, which was part of the group's long-term strategy, has been approved by China's Anta Sports Products and its other ...
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News briefs
Nitro, one of the leading manufacturers of snowboards, has reported...
Nitro, one of the leading manufacturers of snowboards, has reported that in terms of value its sales for 2018 went up by 20 percent from the previous year. In terms of volume, sales increased by 15 percent to a total of 87,000 boards sold to the trade last year. The average ...
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News briefs
Head has announced the launch of Head Winter Sportswear in...
Head has announced the launch of Head Winter Sportswear in North America and the promotion of Julia Couperthwait to business manager of Sportswear North America. Couperthwait has extensive experience in the outdoor and fashion industries, specifically in brand marketing, merchandising and design. She will oversee all aspects of the Winter ...
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News briefs
A new Spanish firm, Help Snowboards, hit the market in...
A new Spanish firm, Help Snowboards, hit the market in October with a two-pronged strategy. First, it is aiming to keep prices low and quality high by eliminating retail distribution and selling direct to customers, exclusively through its website. Second, to deal with the issue of showrooming, where consumers try ...
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News briefs
Burton Snowboard's current president, John Lacy, will be joining Donna...
Burton Snowboard's current president, John Lacy, will be joining Donna Carpenter, joint owner of the company along with her husband Jake Burton Carpenter, as its co-chief executive. The company has also appointed Sarah Crockett, formerly with Vans and REI, as its new marketing director. Sharing a two-decade history, John Lacy ...
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News briefs
Rome Snowboards, an iconic brand based in Vermont, has been...
Rome Snowboards, an iconic brand based in Vermont, has been acquired by in Low Pressure Studio (LPS), a Dutch-based company that owns three other brands of snowboards: Batalcon, Lobster, Switchback. The deal follows the recent acquisition by Nidecker of a majority stake in LPS. The Swiss group led by the ...
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News briefs
Burton Snowboards has opened its first store in Munich, calling...
Burton Snowboards has opened its first store in Munich, calling it a “hub” because it also serves as an office and showroom, hosting the German country manager, Benjamin Schwarz, and his team. It is located near many other sports stores at Frauenstrasse, 10.
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News briefs
Burton and Nitro, two leading snowboarding companies, have joined the...
Burton and Nitro, two leading snowboarding companies, have joined the European Outdoor Group (EOG), widening the remit of the organization. Burton and Nitro have both become full members, and Salomon is adding its snowboard business to its existing membership. The EOG said that this highlights the alignment and synergy between ...
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News briefs
The World Snowboard Federation (WSF) has announced a new president...
The World Snowboard Federation (WSF) has announced a new president and board. Satu Järvelä has been elected as WSF's new president on a four-year mandate. Järvelä previously sat on the board of the Ticket to Ride (TTR) World Snowboard Tour. She is a former ISF World Champion snowboarder, a US ...
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News briefs
A professional German snowboarder, Aline Bock, has signed up as...
A professional German snowboarder, Aline Bock, has signed up as an official ambassador for the #itsgreatoutthere campaign steered by the European Outdoor Group to stimulate outdoor participation. She will promote and support the campaign during her activities and public appearances, online and on the social media. Bock has just started ...
