Winter Sports – Page 26
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The European Boardsports Industry Manufacturers Association and the World Snowboard...
The European Boardsports Industry Manufacturers Association and the World Snowboard Federation are sponsors of the third annual World Snowboard Day on Dec. 21, when the industry encourages the masses to discover snowboarding and riders around the world can snowboard at the same time.
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News briefs
The four-year partnership between Burton Snowboards and Volvo in the...
The four-year partnership between Burton Snowboards and Volvo in the USA has been extended to Europe. The Swedish automaker, which is already a major sponsor at the ISPO show in Munich, will sponsor such events as the Burton European Open Snowboarding Championship, the Burton AM Tour and the Burton Demo ...
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EuroSIMA is launching the third World Snowboard Day for Dec....
EuroSIMA is launching the third World Snowboard Day for Dec. 21.
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Alex Klinger, former brand manager for Elan snowboards in Central...
Alex Klinger, former brand manager for Elan snowboards in Central Europe, based in Germany, will move to Slovenia after being appointed as a division manager for Elan Snowboards, replacing in this role Primoz Plestenjak, the company’s new chief operating officer.
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News briefs
A former snowboarding champion, Thierry Kunz, will take on the...
A former snowboarding champion, Thierry Kunz, will take on the position of marketing manager for DC Europe, in addition to his current role as business unit manager for snowboarding for the company until the end of the year. Brett Chittenden, who was marketing manager for DC Europe until now, has ...
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Nikita, the Icelandic female snowboarding brand, is organizing its second...
Nikita, the Icelandic female snowboarding brand, is organizing its second Nikita Chickita Europe snowboarding competition for girls, which will take place on Apr. 5 in Serfaus Park, Austria. Doubling its efforts to recruit new riders and faces, the brand has also invited female riders to send in their best snowboarding ...
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Whiteout, the apparel brand for snowboarding and free-riding under the...
Whiteout, the apparel brand for snowboarding and free-riding under the Norrøna helm, enters the Austrian and German markets through Stephan Schröder, who already covers the Swiss market.
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Régis Rolland, who claims to have introduced snowboarding to France,...
Régis Rolland, who claims to have introduced snowboarding to France, has put out a small collection of free-style skis.
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Shaun White, the 21-year-old snowboarder and skateboarder who was a...
Shaun White, the 21-year-old snowboarder and skateboarder who was a gold medalist in the 2006 Winter Olympics, has secured a new 10-year partnership with Burton. White has been sponsored by Burton since he was 7 and turned professional at the age of 13. Under the new partnership deal, he will ...
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Four Elements, a small Swedish ski and snowboarding apparel company...
Four Elements, a small Swedish ski and snowboarding apparel company launched in 1998, went out of business in December.
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Reto Tischhauser, a 43-year-old Swiss climbing, hiking and snowboarding enthusiast...
Reto Tischhauser, a 43-year-old Swiss climbing, hiking and snowboarding enthusiast who set up a distribution agency in 1992 for various outdoor brands together with a partner, has been named as European brand manager of Arc’teryx, replacing the British Gary Bryant who moved to Vancouver a few months ago to act ...
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News briefs
The French winter sports market is the second-largest in the...
The French winter sports market is the second-largest in the world after the USA, according to the NPD Group, with consumers’ expenditures of €757 million in 2006, including €302 million spent on apparel and €454 million on equipment and ski-related services. In Europe, Germany was second after France at €744 ...
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Article
Npd Analyzes Winter Sports Sales
Just as the winter selling season commences on a promising note, the NPD Group has brought out figures showing that France comes second in size to the USA in a world ranking of the major winter sports markets. Just ahead of the Canadian and German markets, France generated a turnover ...
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Article
Amer Consolidates Winter Sports And Softgoods Management
After spending his whole career at Salomon, the company’s 50-year-old president, Jean-Luc Diard, is leaving the Amer Sports group to pursue other unspecified interests as Michael Schineis, president of Atomic, is named president of a new combined winter sports equipment business area of the group. Noting that Schineis is a ...
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Elan Snowboards has launched a new Quick Fit Lacing System,...
Elan Snowboards has launched a new Quick Fit Lacing System, which is designed to maximize the fit of a pair of snowboard boots. The laces incorporate a sturdy lock mechanism, based on the clamp system used to secure a yacht’s ropes to sails, to lock the boot’s lace at the ...
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Burton Snowboards will launch its burtonstore.eu website by the end...
Burton Snowboards will launch its burtonstore.eu website by the end of the month. The idea is to sell its premium sub-brands of clothing Mark XIII, iDiom and AK directly to European consumers through the net. The offer is dedicated to all major European markets with the exception of France and ...
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News briefs
Sport 2000 France is launching a new winter sports banner,...
Sport 2000 France is launching a new winter sports banner, called Ski Way, for sporting goods retailers in mountain regions. The buying group hopes to convert at least 40 stores in France and ten in Andorra during the current Fall/Winter season, but the concept may also be adopted elsewhere in ...
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Manuela Pesko, a German snowboarding champion, is endorsing Falke's new...
Manuela Pesko, a German snowboarding champion, is endorsing Falke's new total look in clothing as testimonial of the German sports sock specialist.
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Article
Elan Launches The Artec Brand Of Snowboards
Artec Snowboards, previously a sub-brand of Elan, has become a stand-alone brand. Elan Snowboards launched its so-called Artec Project in 2004, based on the idea of blending technology with art. Addressing core freestyle snowboarders, the Artec Project has been marketing-oriented and focused on branding. It has involved the close collaboration ...
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Article
Blaise Rosenthal, a former professional snowboarder, has been named Artec’s...
Blaise Rosenthal, a former professional snowboarder, has been named Artec’s creative director. He will be supported by a dedicated team of professional freestyle riders to ensure high media exposure. The Artec pro team includes Gabe Taylor, Nima Jalali, Laura Hadar, Jake Devine, Gus Engle and Johnny Miller. Before joining the ...
