All Athletes articles
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ArticleAdidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
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News briefsKästle partners with Olympic champion Anna Veith
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.
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News briefsGullit joins Skechers as ambassador
The former Netherlands national team captain will feature in Skechers’ Hands Free Slip-ins and other campaigns.
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ArticleIOC and WFSGI continue to support underprivileged NOCs with apparel
The Uniform Support Program was first introduced at the Rio 2016 Games to address the needs of NOCs struggling to provide their athletes with appropriate competition attire and was renewed for Paris 2024.
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News briefsSkechers signs LA Sparks forward Rickea Jackson
The WNBA’s first-round draft pick joins Team Skechers and will play with the brand’s SKX Nexus basketball shoes.
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News briefsThe Nike Athlete House in Paris
Nike supports its Olympic athletes with a special retreat for preparing, celebrating, resting and recovering.
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News briefsNew Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
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News briefsSkechers signs beach volley pros Benesh and Partain ahead of Olympics
Skechers has contracted American beach volleyball pros Andy Benesh and Miles Partain, who will be competing for a medal at the Paris 2024 Games this summer, to wear the brand’s performance apparel and headwear.
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News briefsSportsshoes.com and Adidas announces a three-year sponsorship deal
Adidas and Sportsshoes.com have announced a joint three-year sponsorship deal with the British Milers’ Club (BMC), the UK’s largest athletics club.
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News briefsFootballer Mohammed Kudus signs with Skechers
Source: Skechers Muhammed Kudus Skechers latest signing in their quest to become a major football boot brand is official. West Ham United and Ghana national team winger Mohammed Kudus is the latest member of the team. Kudus, known to fans by his nickname Star Boy, has already ...
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ArticleMichael Johnson launches new athletics league
American athletics legend and Olympic gold medalist Michael Johnson has launched a new league. It will be known as Grand Slam Track (GST). The professional track league, officially unveiled on June 18, will bring together 96 of the sport’s fastest stars in four annual Slams across four global cities during ...
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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News briefsSher cooperates with Italian luge athlete
Source: Sher Andrea Vötter Sher, an Italian sportswear brand for women inspired by cyclists, has entered into a partnership with Andrea Vötter, one of the best female luge athletes in the world. The young Italian athlete has already achieved considerable success with two overall World Cup victories, ...
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News briefsCurry Brand signs first international athlete
Under Armour’s Curry Brand has agreed to a multi-year shoe and apparel deal with Japanese basketball guard Keisei Tominaga. The 23-year-old becomes Curry’s first international athlete. He will also serve as a brand ambassador. Tominaga was born and raised in Japan and then moved to the US, where he made ...
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News briefsNike Athlete Think Tank includes elite coaches
In March 2022, Nike launched the Nike Athlete Think Tank, a platform designed to support women and girls in sports. Since then, women athletes like Ada Hegerberg (soccer) and Shelly-Ann Fraser-Pryce (track and field) have helped athletes in 20 different community organizations. Now in its third year and for the ...
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News briefsFirst-ever Icelandic triathlete at Paris 2024
Source: Jón Halldór Unnarsson Edda Hannesdóttir set to make history as the first triathlete from Iceland to compete at Olympic Games When Edda Hannesdóttir passes the triathlon finish line at the Olympic Games in Paris 2024, she will become the first Olympic triathlete from Iceland. A scholarship ...
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News briefsNike signs first refugee athlete
In September 2023, Nike announced a new partnership with the Olympic Refuge Foundation (ORF). As part of that collaboration, the sportswear giant has now announced the signing of boxer Cindy Ngamba, a member of the IOC Refugee Olympic Team Paris 2024. Ngamba, 25, was born in Cameroon and moved to ...
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News briefsAston Villa secures kit deal with Adidas, ends controversial partnership with Castore
Aston Villa, the Premier League soccer club, has announced a significant multi-year kit supply agreement with Adidas, starting from the 2024-25 season. This partnership marks the end of Villa’s current association with Castore, which has been marred by player complaints over the quality and functionality of the kits. The deal ...
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News briefsAdidas adds NFL rookies to athlete roster
Adidas boosts its athlete lineup with rising NFL stars Xavier Legette, Adonai Mitchell, Rome Odunze, and Michael Penix, Jr. just ahead of the NFL draft. Chris McGuire, Adidas vice president of Sports Marketing, expressed excitement about the new additions: “Rome, Michael, Adonai, and Xavier are among the most promising prospects ...
