News and insights about brands in the sporting goods industry – Page 13
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News briefsMacron announces new partnership deals and renewals
Macron, the team wear and sportswear brand headquartered in Bologna, Italy, has announced a series of new and renewed agreements with clubs across Europe. Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. Austria Wien was officially ...
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News briefsOn announces multi-year collaboration with Zendaya
Source: On Zendaya for On Sportswear brand On has welcomed actress Zendaya as a brand partner, embarking on a multi-year collaboration aimed at redefining certain product lines and fueling discussions on movement and well-being. This partnership was unveiled following the release of Zendaya’s tennis-focused drama, “Challengers,” which ...
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News briefsKettler and 25hours Hotel Zürich West launch cooperation
Since March 2024, guests staying at the 25hours Hotel Zürich West can train on Kettler fitness equipment, the company announced in a press release issued in early June. The collaboration between the sports equipment manufacturer and distributor Trisport AG and the 25hours Hotel Zürich West includes the hotel gym as ...
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News briefsAdidas’ stripe lawsuit against Nike all but nullified
According to Reuters and others, a second appeal in Adidas’ lawsuit against Nike, first filed in 2022, has gone in favor of Nike. This lifts most of the prohibition, set by a regional court in Düsseldorf, on Nike’s use of two or three stripes on five models of pants in ...
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News briefsAdidas reveals Real Madrid's new home kit for the 2024/25 Season
Adidas has launched the latest Real Madrid CF home kit for the 2024/25 season, featuring a refined and minimalist white design that pays homage to the club’s storied history. The jersey introduces a unique houndstooth pattern, subtly woven with the initials “RM,” blending tradition with modern 3D engineering techniques to ...
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News briefsNew UK brand SUDU launches inaugural running collection
SUDU, a new sportswear brand headquartered in Manchester, UK, is launching its first running collection. The new “Run” range, designed for runners of all abilities, comprises 16 apparel and footwear pieces. The SRM 01 is SUDU’s first running shoe, featuring a responsive spring foam + midsole and a collar that ...
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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News briefsPuma becomes official partner of Hyrox
Puma has elevated its involvement in the world of competitive fitness by announcing a global partnership with Hyrox, the series known as the “world series of fitness racing.” This deal establishes Puma as the official apparel and footwear sponsor for all Hyrox events from 2024 through 2027. Puma’s association with ...
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News briefsLimited edition 1000 Mile Boot by Wolverine and Rawlings
Source: Wolverine Wolverine and Rawlings launch the “Grand Slam” limited-edition 1000 Mile Boot Wolverine, the 141-year-old boot and clothing company, and Rawlings, manufacturer of premium Major League Baseball equipment, have released a limited-edition 1000 Mile Boot, inspired by America’s favorite pastime and called the Grand Slam Boot. ...
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News briefsOn releases Federer’s updated tennis sneaker
On has unveiled the second version of Roger Federer’s tennis sneaker, the On Roger 2, designed to meet the rigorous demands of professional tennis. This latest model emphasizes durability, featuring an abrasion-resistant and lightweight mesh upper with lateral TPU clips for added support. The toe cap is reinforced with rubber ...
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News briefsOn unveils official Paris 2024 Swiss team outfits in partnership with Ochsner Sport
Swiss Olympic, in collaboration with Ochsner Sport and On, has unveiled the Swiss Olympic Team Paris 2024 Collection, the official uniform for Switzerland’s Olympic and Paralympic delegations. Available exclusively at Ochsner Sport and On, the collection merges aesthetic appeal with innovative design, sustainability, and quality, catering equally to fans and ...
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News briefsSpanish firm introduces photochromic pádel glasses
Bikkoa has launched new pádel glasses, a photochromic version of the Goat model, designed for both indoor and outdoor play – and to withstand the impact of a ball traveling at 180km/h. The chief selling point here is the lenses, which are photochromic through and through in their polycarbonate material ...
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News briefsAlibaba.com boosts sports and lifestyle product sales in Europe ahead of Uefa Euro 2024
Alibaba.com is capitalizing on the surge in sports-related consumer interest tied to upcoming events like Uefa Euro 2024 by launching a promotional event targeting sports and lifestyle products. According to Alibaba’s latest data, there has been a substantial increase in the UK market’s demand for sports goods, with purchases for ...
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News briefsNike unveils ‘Nike Jam’ sneakers for breakdancing debut at 2024 Summer Olympics
With the 2024 Summer Olympics on the horizon, Nike is set to make a splash in the debut of breakdancing as an official competition sport. Introducing the Nike Jam, a performance sneaker crafted specifically for breakdancers, which was unveiled at Nike’s “Nike on Air” Olympic preview event last month. Designed ...
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News briefsChampion unveils weighted hoodie to enhance mental health support
Champion has unveiled its latest product, the Champion Weighted Hoodie. This adaptive apparel prototype is designed to promote mental health and provide comfort. The hoodie integrates weighted technology commonly used in therapeutic blankets, inspired by a brand survey where over ninety percent of 19 to 35-year-olds ...
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News briefsAston Villa secures kit deal with Adidas, ends controversial partnership with Castore
Aston Villa, the Premier League soccer club, has announced a significant multi-year kit supply agreement with Adidas, starting from the 2024-25 season. This partnership marks the end of Villa’s current association with Castore, which has been marred by player complaints over the quality and functionality of the kits. The deal ...
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News briefsAdidas announces more affordable versions of popular sneakers
At Adidas 2024 Annual General Meeting in Fürth, Germany, CEO Bjørn Gulden announced that Adidas would make its sneakers more affordable. This strategy involves launching cheaper versions of top-selling models such as the Samba, aiming to cater to consumers attracted to trends but deterred by high prices. Gulden emphasized the ...
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News briefsTiger Woods’ new apparel brand faces criticism over performance issues at PGA Championship
Tiger Woods’ new apparel brand, Sun Day Red, faced criticism during the PGA Championship’s opening day as the golfer struggled with visible sweat issues. Launching earlier this year after ending a longstanding partnership with Nike, Woods’ brand aims to redefine golf wear. At golf club Valhalla, Woods appeared in a ...
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News briefsLoewe and On launch new collection
Loewe and On unveil their latest collaboration. The partnership introduces a new joint logo combining elements of both brands. The collection showcases an emphasis on streamlined design and optimal functionality with pieces like color-blocked performance fabrics in natural tones and statement outerwear suited for any weather. Highlights include insulated parkas, ...
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News briefsPuma introduces genderless collection with Palomo Spain
Puma is launching a new genderless collection in collaboration with Palomo Spain. The new apparel, footwear and accessories collection is meant as a “celebration of queer identities, ‘80s athletic culture, and the glitz of ‘70s roller disco,” Puma said. The collection combines retro flair and contemporary elements with premium fabrics, ...
