News and insights about brands in the sporting goods industry – Page 17
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News briefsPuma introduces mismatched Gremlins shoe
Puma has announced an exclusive collaboration with Warner Bros. Discovery Global Consumer Products, bringing fans the Puma x Gremlins Hoops Capsule Collection featuring Gizmo and Gremlins leader Stripe from the classic 1984 Warner Bros. film. The mismatched pair of shoes features Gizmo on one side and Stripe on the other, ...
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News briefsH&M Move releases lower-cost performance range for snow sports
The sportswear brand of fashion retailer H&M – H&M Move – has released a lower price point performance range, the Snow Collection. The multifunctional technical apparel is designed to “help more people find a route to the snow in 2023 and beyond.” Source: H&M Move “By ...
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News briefsZwift introduces new e-sports competition
After losing the hosting of the Esports World Championships to competitor MyWhoosh, Zwift has announced that it will host the “largest cycling e-sports event ever held”: the “Zwift Games,” a new multi-format competition open to the entire cycling esports community. The Zwift Games are designed to give every cyclist the ...
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News briefsUEFA selects Kipsta footballs for Europa League and Europa Conference League
Kipsta, the Decathlon Group’s brand for all team sports, will provide the balls for the UEFA Europa League and the UEFA Europa Conference League from the 2024-2025 season. The agreement is valid for three years. From Portugal to Azerbaijan, from the Faroe Islands to Turkey, official match balls designed and ...
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News briefsReebok adds world champ boxer to its roster
As part of its strategy to reclaim its position in sports culture, Reebok has announced a new sponsorship deal with world champion boxer Shakur Stevenson. The partnership centers around “Move Like Shakur”, a collection of footwear, apparel and accessories for the gym, home and more. The custom boxing boots for ...
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ArticleThe Footwear Collective seeks to drive industry’s transformation towards circularity
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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News briefsAdidas Original by Wales Bonner an exploration of archival looks
The latest release from Adidas Originals continues its collaborative partnership with Wales Bonner. As with other collaborations between the sporting brand and designer Grace Wales Bonner, the collection is an ongoing “exploration of athletic codes.” Source: Adidas The apparel reimagines Adidas’ sporting legacy of the 70s ...
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News briefs65 years of Lycra fiber: The Lycra Company and Mare Di Moda together again
Source: The Lycra Company Lycra Adaptiv Black The Lycra Company returns once again as an official partner of the Mare di Moda trade show in Cannes (Nov. 7-9, 2023) in the 65th Anniversary Year of its Lycra fiber. The Lycra Lounge will be the place to discover ...
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News briefsFoot Locker unveils new global marketing platform
Foot Locker has launched a new global platform called ”The Heart of Sneakers” in conjunction with a star-studded Christmas 2023 campaign to celebrate sneaker culture while demonstrating that the retailer plays an essential role as an originator and leader in the sneaker community. The The Heart of Sneakers theme will ...
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News briefsAdidas teams up with Bugatti for football boot release with a twist
Bugatti and Adidas have come together to create a limited edition football boot – and a release with a twist. The Adidas X Crazyfast Bugatti will be auctioned through the Adidas Collect Web 3 platform, and successful bidders will receive both a physical pair and a digital twin. The Adidas ...
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News briefsFIP has a new official pádel court
MejorSet (literally, Better Set) has come up with a new design for the official court of the International Padel Federation (FIP) and its tour. The Spanish manufacturer has been supplying official courts for the FIP and its Premier Padel tournaments since 2020. Many of the court’s new specifications are available ...
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News briefsOn announces major team expansion in Australia
Swiss sportswear brand On has announced a new official partnership with four Australian athletes: Imogen Barrett, a middle-distance runner from Brisbane; Zach Facioni, a 5000m runner from Sydney; Jesse Hunt, a runner from Perth; and Ed Trippas, a steeplechaser from Sydney who represented Australia at the Olympic Games ...
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News briefsMarcus Rashford’s debut collection with Nike
Source: Nike Nike x Marcus Rashford Collection Nike is partnering with Premier League footballer Marcus Rashford on his debut boot and apparel collection. Products include the Elite and Kids versions of the Mercurial Superfly, the Air Max Pulse, a woven tracksuit jacket, tees, pants, and a limited-edition ...
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Infographics & DataSports equipment market 2022: Global revenue and market shares
Our infographic has the 2022 market sales and revenue numbers for 39 big names in Sporting Equipment for those who need the numbers fast.
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News briefsReebok honors 50 years of hip-hop with new collection
As part of its Human Rights Now! Collection, Reebok is celebrating Hip-Hop’s 50th anniversary by showcasing apparel and footwear that pays tribute to the pioneers of the genre and its culture. The collection features the work of Hip-Hop photographer Joe Conzo and artist Rich Tu, and also donates $35,000 to ...
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News briefsAdidas by Stella McCartney enters ski wear under Terrex label
Source: Adidas Terrex Iris Law presents the first ever Adidas by Stella Mccartney ski collection Now in the eighteenth year of the collaboration, Adidas by Stella McCartney is venturing into the snowsports arena with a new ski wear collection for Terrex, Adidas’ Outdoor label. British model and ...
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News briefsNew Zealand sneaker brand has a new plant-based alternative to leather
New Zealand-based sustainable shoe brand YY Nation has released a new collection of court sneakers made using cactus. The release of the Fractus Cactus and the Status Cactus coincided with World Vegan Day (Nov. 1). According to YY Nation, the cactus court sneaker range is “Crafted using natural materials extracted ...
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News briefsDakine launches 2024 winter outerwear collection with recyclable materials
Dakine is using its new Re-Psyched technology – according to the brand, a fully recyclable outerwear material – in its latest 2024 winter collection, which also features Bluesign fabrics and recycled materials. The outerwear starts with a high-end 100 percent recycled yarn woven at Japanese mills. It is then bonded ...
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News briefsAdidas footwear on display at Newcastle Contemporary Art
Adidas has announced Original Newcastle, a new exhibition at Newcastle Contemporary Art (NCA) in Newcastle upon Tyne, featuring archival and contemporary footwear in partnership with UK retailer END. The free exhibition, presented by Adidas Spezial, opened on Oct. 27 and will run until Nov. 5. The footwear on display includes ...
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News briefsUA unveils first signature athlete with Curry Brand
Under Armour (UA) has announced the Sacramento Kings point guard, De’Aaron Fox, as the first signature athlete with Curry Brand on a new multi-year partnership. The 25-year-old NBA player has been sporting Curry Brand footwear throughout the 2022/23 season. In his new role, he will work closely alongside Stephen Curry ...
