News and insights about brands in the sporting goods industry – Page 18
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News briefsReebok Basketball announces first endorsement deal under Shaq’s lead
Reebok has announced a new endorsement agreement with American college basketball player Angel Reese. It is the first signing since former NBA star Shaquille O’Neal was named president of Reebok Basketball earlier this month. Reese plays for the Louisiana State University (LSU) Tigers of the Southeastern Conference. O’Neal also studied ...
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News briefsMitre and The FA launch new three-year partnership
Mitre, a Pentland brand, has entered into a new three-year partnership with The Football Association (FA), the highest-ranking football governing body in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man, which will see a range of new football designs inspired by football fan culture. The ...
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News briefsElite Prospects is Official Career Partner of 2024 IIHF World Junior
Everysport Group’s hockey platform Elite Prospects becomes official career partner of the 2024 IIHF World Junior Championship to be played in Gothenburg this Christmas/New Year. Elite Prospects already supports the development of international hockey in a variety of ways and now joins the list of national partners for the 2024 ...
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News briefsQuiksilver and Roxy launch apparel rental service in France
As reported by the website Apparel Resources, boardsports brands Quiksilver and Roxy have launched an online rental service in France under the label “Boardriders Rental.” The website offers high-quality performance apparel for men, women and children for rent. François Latterrade, Head of Quiksilver Europe, told the website that the rental ...
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ArticleSkechers sets its sights on basketball
Source: Skechers Skechers’ new SKX basketball shoes Just in time for the start of the new NBA season, Skechers has unveiled its first line of technical basketball shoes to be sold in North America, the Philippines and China. The first wave of Skechers basketball shoes includes two ...
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ArticleNike and Dove launch the “Body Confident Sport” online coaching program
Source: Nike x Dove Nike has teamed up with beauty brand Dove to launch “Body Confident Sport,” a set of tools for coaching 11- to 17-year-old girls to help them build their body confidence through sports. Body Confident Sport was co-developed by Nike and Dove over ...
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ArticleReebok and Global Citizen unveil first-ever “Take Action” collab
Source: Reebok Reebok, an Authentic Brands Group (Authentic) company, and Global Citizen, a leading international advocacy organization, unveiled the Reebok x Take Action footwear and apparel collection. Earlier this year, Authentic announced a strategic partnership with Global Citizen to empower consumers to activate their purchasing power by ...
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News briefs“Free shoes…if you can outrun our security guard”
The Parisian running store Distance recently ran a campaign, “Rob it to get it,” inviting customers – for one day only – to try their hand at stealing participating products if they could outrun the security guard. The catch? The security guard on the day of the promotion in Sept. ...
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Infographics & DataSports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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News briefsUYN launches initiative to recycle unused face masks
The Italian brand UYN is buying up unsold face masks from retailers and using them to create a sustainable accessories collection made from recycled materials. Under the “Change the Face of Your Mask” initiative, UYN will buy the masks – previously required during the Covid-19 pandemic – at €2.50 each ...
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News briefsOdlo releases first snowboarder-specific baselayer with Burton
Odlo has joined forces with Burton to create the first snowboard-specific base layer in the Swiss base layer brand’s history. The Odlo x Burton Slokar Performance Wool 200 base layer is a seamless, technical performance base layer comprising of a crew neck long sleeve top and matching 7/8th length ...
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ArticlePuma appoints A$AP Rocky as Creative Director for F1 partnership
Source: Ryo Sato A$AP Rocky, Puma x F1 Creative Director Earlier this year, Puma announced a long-term partnership with Formula 1 (F1), becoming the exclusive licensee and on-track retailer at all races. Now, Puma and music artist, creative and designer A$AP Rocky officially announced a long-term creative ...
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News briefsNBA sponsorship revenues for the 2022/23 season hit $1.66bn
The National Basketball Association (NBA) posted record sponsorship revenues of $1.66 billion during the 2022/23 season, representing a 1.3 percent increase from the previous year, according to a study by Chicago-based sponsorship consultancy IEG. The figure, reported by Forbes, includes league, team and venue sponsorship rights fees while it excludes ...
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News briefsPeloton to offer NBA and WNBA-themed classes through new partnerships
Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices ...
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News briefsTournament woes in the pádel world
Through Setpoint Events, the World Padel Tour (WPT) has canceled the Buenos Aires Padel Master, reducing its November tournaments to two: the Areco Malmö Padel Open and the Skechers Mexico Padel Open. The stated reason was delinquent payments from “the local promotors.” This would be the organization of Argentine businessman ...
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AnalysisMarket Analysis: The sports apparel market 2022
Our annual summary of the sports apparel market brings you global revenue and market-share development, and a regional breakdown of 29 companies.
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News briefsAdidas and Babe team up for golf-ready collection
Adidas and Japanese brand Bape® (“A bathing ape”) continue their celebration of Bape’s 30th anniversary with a golf-ready collection featuring a pair of custom Stan Smith sneakers and a selection of performance apparel and accessories. In addition to the Babe Stan Smith Golf with removable kiltie lace cover, golf graphic ...
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News briefsVictoria’s Secret will expand its swim and sportswear offering
Victoria’s Secret has announced plans to widen its swim and sportswear offering to bring customers back. The company had shifted away from those categories in recent years to concentrate on intimates, but underwear sales and customer visits have declined following that decision, the company said during a meeting for investors ...
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News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
