Consumer insights from the sporting goods industry
We got you covered with market statistics and trends from the sports business
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ArticleTariffs and more from the US Treasury’s perspective
April 2 is the day the US will introduce “reciprocal” tariffs on allies and adversaries alike.
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SponsoredHow sporting goods and fitness brands can leverage sports trends to strengthen brand equity
The Global Sports Properties 2025 report highlights key momentum drivers offering brands a roadmap to remain relevant in an evolving market.
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News briefsA glimpse of Saudi padel
Saudi Arabia is the Middle Eastern country with the highest number of padel players. Over the next five years (by 2030) Saudi Arabia hopes to register 5,000 players in local competitions.
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News briefsCambodia’s footwear exports up 23% in 2024
In 2024, Cambodia’s footwear exports rose by 23 percent to $1.68 billion, according to the Ministry of Commerce.
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News briefsGlobal footwear market expected to grow 4.2% a year to 2029
Over the period, the size of the market is expected to increase by $103.6 billion.
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News briefsSales for the US footwear industry reached $89.2 billion in 2024
Circana’s Consumer Tracking Service shows that the athleisure category generated $31 billion in sales and was the number one segment
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News briefsPadel continues to grow in Italy
The country passed the milestone of 4,000 indoor padel courts in 2024 and is expected to reach 10,000 courts overall this year.
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ArticleSports sales in Sweden declined 2.9% in total 2024
The Sports Index shows that sports retail sales fell by 2.9 percent in the fourth quarter and the full year of 2024, for a third consecutive year of decline. However, racquet sales were a bright spot, boosted by Stiga and Truls Möregårdh, with sales growing 86.1 percent.
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News briefsFootball apparel market to grow at 5.8% CAGR from 2025 to 2029, according to new report
Demand for jerseys worn by popular players drives market growth, with endorsement deals between brands and these players further boosting sales.
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ArticleHanesbrands supports the homeless in the US for the 15th time
The Hanes for Good program is celebrating its 15th year of helping the homeless.
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ArticleStrava’s latest 'Year in Sport' report highlights preference for more relaxed workouts
People no longer push to the extremes in their fitness routines while run clubs are emerging as the new social hotspots.
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ArticleBook chronicling the sporting goods industry is out now
Eugenio Di Maria’s comprehensive new book explores the evolution of the global sporting goods and outdoor industries. It provides insights for decision-makers.
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ArticleTennis players in the world rise above 100 million for the first time
Asia is the continent with the highest absolute number of players, while the US is the country with the highest number of tennis players.
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News briefsTennis racquets market to post 9% CAGR by 2029
North America stands as the dominant region, while the amateur segment is witnessing substantial growth globally.
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ArticleRussian sporting goods market growth slows down
In 2024, the sporting goods market is largely driven by growth in sales in the SUP board segment, where the demand spiked by 176 percent during the first seven months of the year, Check Index estimated.
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
