Consumer insights from the sporting goods industry – Page 11
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ArticleSports protective gear market to post CAGR of 6% by 2027, according to new report
According to a new market research report by MarketsandMarkets, the sports protective gear market has grown considerably in 2021. It is projected to grow from US$5.3 billion in 2022 to US$7.1 billion by 2027, at a compound annual growth rate (CAGR) of 6.0 percent. The 212-page report is titled “Sports ...
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ArticleRussian import-replacement campaign faces difficulties
The Russian Industry and Trade Ministry has rolled out a 700 million rubles (€9.5m) program to support the import-replacement trend in the domestic sporting goods market. The authorities plan to encourage local companies to replace sportswear, sporting gear and athletic apparel, which are expected to be in short supply due ...
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ArticleOngoing war in Ukraine weighs on German consumer sentiment
As the consumer barometer of the German Retail Association (HDE) shows, consumer sentiment among Germans is continuing to deteriorate in May. After plummeting massively following the start of the Russian war in Ukraine, the index is now declining again. This is the sixth month of consecutive declines in the HDE ...
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ArticleItaly’s sporting goods industry association says winter season has shown positive signs
Assosport, the Italian sporting goods industry association, has described the past 2021/22 season as a positive one for winter sports after the dark period of the pandemic. Covid-19 forced to cancel virtually all activities from March 2020 until the end of 2021, with severe repercussions on the broader sector. Most ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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ArticleSwedish sports retail down in Q1 according to Svenskt Sportforum
The Sportindex from the Swedish sporting goods trade association Svenskt Sportforum shows that total sports retail sales in the country fell 9.6 percent in Q1 2022 compared to the same period last year. Same-store sales fell by 9.3 percent, while e-commerce saw a steeper decline of 16.5 percent. The e-commerce ...
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News briefsScuba diving equipment market to post CAGR of 3% by 2024
The scuba diving equipment market is expected to post a compound annual growth rate (CAGR) of 3 percent in the 2019-2024 period, according to a new report by global technology research and advisory firm Technavio. Growth is being driven by the rising popularity of water sports in general and the ...
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ArticleAsics’ State of Mind Index proves the positive impact of physical activity on the world’s mental health
Asics has announced the results of its inaugural Global State of Mind Index, which proves a direct positive link between exercise and mental health, but uncovers the worrying potential impact of lower levels of activity in younger generations across the globe. The first-of-its-kind global study, which tracked the mental state ...
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ArticleDeloitte media consumer study 2022 examines the metaverse phenomenon
The metaverse and its new possibilities are moving the digital media world. Consultancy Deloitte has dedicated its new media consumer survey 2022 entirely to this topic. The market researchers’ latest study, conducted among 2,000 consumers in Germany in February 2022, shines a light on consumers’ attitudes to the virtual world. ...
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News briefsNPD sport consumer survey examines sports activities in Europe
The latest Sport Consumer Survey IV: Europe by NPD, conducted among consumers in Germany, France, the U.K., Italy and Spain, has examined consumer’s sporting activities during the 2021 pandemic. According to the report, hiking, yoga and running were the top activities in Europe, while soccer was the only sport that ...
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ArticleNike remains the world’s most valuable apparel brand
Nike tops the Brand Finance Apparel 50 ranking for the eighth time, making it the most valuable brand since the creation of the list.
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ArticleThe Italian "sport system" accounts for 3.6% of the country’s GDP, new report says
The sport system in Italy is worth €95.9 billion, namely 3.6 percent of the country’s gross domestic product (GDP), and employs 389,000 people, according to a recent report by Banca Ifis. The study, presented on March 30 at the Italian Olympic Committee (CONI) in Rome, represents the first edition of ...
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ArticleCrypto.com, Byju’s and Co: The sponsors and partners of the FIFA World Cup Qatar 2022
For the World Cup in Qatar at the end of 2022, FIFA has designated seven official sponsors. Among them is Crypto.com, the cryptocurrency platform. We have an overview of all sponsors. FIFA has announced two tech companies, Crypto.com and Byju’s, as new sponsors for the World Cup in Qatar. The others are Budweiser, HiSense, McDonald’s, Vivo and Mengniuir. In addition to the seven sponsors for the World Cup, FIFA has six long-term partners.
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ArticleIntersport Austria satisfied with winter business
Intersport Austria looks back on a satisfactory winter business 2021/22 despite the country’s Covid lockdown before Christmas and relatively poor snow conditions. Already at the beginning of winter, on the first weekend of Advent, the retail group experienced a digital run on all winter sports items, including skis, touring skis, ...
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ArticleeBay survey analyzes shopping behavior during Covid-19 pandemic in Germany
In its consumer behavior analysis for the German website eBay.de, the online company eBay Ads has evaluated search queries during the extract search words and trends among its users. According to the report, two trends are becoming obvious: Search words like “well-being” and “cozy” have seen a significant increase compared ...
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News briefs
Scottish Golf reports membership increase
According to Scottish Golf’s Annual Review 2021, released at the governing body’s general assembly on March 6, the total playing membership of adults and juniors in Scotland’s affiliated golf clubs increased by 7.3 percent in 2021. The increase took the total to 207,676, including 182,167 males and 25,509 females. Membership ...
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ArticleWomen in sports business: facts and figures on international women’s day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
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C-Suite InterviewSara Molnar: “As a modern leader, diversity must be on your agenda”
Sara Molnar explains why, in her opinion, business success and diversity are related and which campaigns on the topic she finds particularly successful.
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ArticleGerman survey: Paralympics help reduce prejudice against people with physical disabilities
On March 4, the Paralympic Winter Games will kick off in Beijing, barely two weeks after the end of the Winter Olympics. According to a recent survey by YouGov in cooperation with Statista, 72 percent of people in Germany say that the Paralympics can help break down prejudice against people ...
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ArticleGlobal footwear market estimated at $440 billion in 2026
In 2020, the global footwear market was estimated at $384.2 billion and is expected to rise by a compound average growth rate (CAGR) of 2.3 percent to reach $440 billion in 2026, according to Reportlinker, a research institute using artificial intelligence to compile reports. Casual footwear, one of the segments ...
