Consumer insights from the sporting goods industry – Page 14
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News briefs
SMS: More than 10.6m golfers now in Europe
The number of golfers playing on Europe’s full-length courses – 7.9 million in 2016 – now exceeds 10.6 million, according to the latest edition of the European Golf Participation Report, drawn from the research of Sports Marketing Surveys and published by The Royal and Ancient Golf Club of St. Andrews ...
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ArticleShoes will be sportier and more expensive
The market for sports-related shoes will continue to gain market share from other types of footwear over the next three years, according to 75 percent of the respondents to a survey organized by World Footwear in collaboration with Shoe Intelligence. The ratio rises to 77 percent when it comes to ...
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ArticleAnalysis: The world’s major sports retailers
This exclusive, yearly statistic shows the revenue development of the 50 largest sports retailers.
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News briefs
Golf rounds played in the U.K. are higher than in 2019
Golf rounds played in the U.K. were down year-on-year in the third quarter of 2021, but last year’s third quarter was exceptional, as pent-up demand for the sport exploded with the easing of lockdowns. From that high point – a 20-year record – this year’s figure is down by 7 ...
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Article
Strong recovery in personal luxury may affect our sector
The personal luxury market has been traditionally subject to bigger swings than the sporting goods market in their competition for the consumer’s spending, and its recovery this year may impact the recovery of the sporting goods market, especially in the overalapping areas of sneakers and athleisure, in our opinion. The ...
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ArticleOutdoor outperformed the athletic and casual footwear market in 2020, but…
It all depends on the brands that we include in three annual surveys that EDM Publications puts out every year for these three segments of the shoe market, some of which play in two different segments.
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ArticleNorway’s sports market fell by 7% in Q3
The period between July and September 2021 was the second-best third quarter for retailers operating in the wealthy Norwegian sporting goods market. It recorded a 7 percent decline to 3.7 billion Norwegian kroner (€374m-$423m) as compared to the third quarter of 2020, when the market grew at an exceptional rate ...
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News briefs
New NPD study shows a drop in China’s sports shoe market
China’s online market for sports footwear declined by one percent to $8.9 billion during the second quarter of 2021, according to a new study by the NPD Group. The drop was due to the poor performance of international brands, which suffered from a consumer boycott launched in March because of ...
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News briefs
Romania’s apparel industry is struggling
Some sports clothing has been manufactured in Romania in the past, especially for Italian brands, but it’s not sure whether this is still the case. According to Just Style, Romania’s apparel industry is suffering from problems in both its supply chain and its export market. The flow of raw materials ...
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Article
New Russian lockdown boosts the resale market
A week-long lockdown ordered by the Russian government to slow down the spread of the Covid-19 epidemic forced Russian sporting goods retailers and others to shut most of their outlets, but it doesn’t seem to have affected the market to a major extent. As Russia has become the European country ...
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Article
The Swedish sports market grew by 6.5% in Q3
The Swedish sporting goods market rose by 6.5 percent at the retail level during the third quarter as compared to the year-ago period, according to the new SportIndex launched by the Svensk Sportforum last year in combination with HUI Research. While sales at physical stores went up by 4.1 percent, ...
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ArticleA bullish European surf industry honors Frederic Basse
Surfboards, wetsuits and other hardware items in the surf sector have recorded growth rates of between 20 and 40 percent during the current post-Covid year, according to the European Surf Industry Manufacturers Association (EuroSIMA). Speaking at the annual EuroSIMA Surf Summit in Hossegor, on the French Basque coast, Jean-Louis Rodrigues, ...
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News briefs
Golf in Asia getting younger and more female, survey suggests
According to recent research work by Sports Marketing Surveys (SMS), 3 percent of golfers in nine Asian markets have taken up the game within the past year, and 6 percent within the past two years – that is, during the coronavirus-related lockdowns. Also, a quarter of the new golfers are ...
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ArticleSport 2000 is market leader in Austria for the first time
Presenting the results of a large nationwide study by the market research company Regio Plan. Holger Schwarting, CEO of Sport 2000 Austria, confirmed that his cooperative was able to secure market leadership in Austria for the first time in 2020 with a market share of 33.6 percent, followed by Intersport ...
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ArticlePE firm to acquire NPD Group
The private equity firm Hellman & Friedman (H&F) will soon be entering into a binding and exclusive agreement to purchase the NPD Group, once the latter’s employee-works council has been lawfully notified and consulted. Founded in 1966 and headquartered in Port Washington, New York, NPD claims to be the world’s ...
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ArticleNPD: The world market was flat or down 4% in 2020
It’s all a matter of defining the scope of the sporting goods market. The NPD Group’s annual Global Sport Market Estimate shows that it remained flat at €429 billion in the 2020 pandemic year, after continued increases since 2009. The NPD study points out that it would have fallen by ...
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News briefs
Vietnam woes penalize Yue Yuen and other producers
Yue Yuen’s revenues were down by 24 percent to $541.5 million year-on-year in September, with decreases of 22 percent in manufacturing and 25 percent at retail. Total revenues were still up by 6 percent to $6.44 billion for the first nine months of this year. The company relies on Vietnam ...
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Article
New Ipsos/WEF study on exercising in 29 countries
A study by Ipsos and the World Economic Forum shows that people in 29 countries spend on average 6.1 hours per week on exercise or sports. Rates are hardly uniform within the cohort, however. The least active people appear to be Brazilians, spending three hours per day, whereas the ...
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ArticleIndustry stocks fell by 8.3% in Q3
The stock market valuation of the sporting goods sector fell by 8.3 percent on average between June 30 and Sept. 30 of this year, after rising by 10.9 percent during the first quarter and by 25.6 percent during the second quarter. In contrast with previous quarters, the sector performed less ...
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ArticlePromising tennis sales in Europe for H1 2021
According to Sports Marketing Surveys (SMS), sales of tennis racquets and strings for the first half of this year rose in all eight of Europe’s major tennis markets: Austria, France, Germany, Italy, the Netherlands, Spain, Switzerland and the U.K. Year-on-year growth in volume (45.3%) outpaced growth in value (40.7%), with ...
