Consumer insights from the sporting goods industry – Page 15
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Article
NPD: Double-digit growth in Europe in H1
After rising by only 2 percent in the first quarter, the consumption of sports apparel and footwear jumped by 30 percent in the second quarter and by 15.5 percent in the first six months of 2021 in the five main European countries – Germany, France, Italy, Spain and the U.K. ...
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News briefsThe European outdoor market fell by 9.5% at wholesale in 2020
The Covid-19 pandemic led to a 9.5 percent decline to €5.8 billion in sales of outdoor products by vendors in Europe, according to the annual State of Trade (SoT) market research report compiled by the European Outdoor Group (EOG). In terms of value, the most affected subcategories were backpacks and ...
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Article
The Swedish sports market grew by 4.5% in Q2, driven by e-commerce
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News briefs
Decathlon is the leader of the web in Spain
With 18.6 million average visits per month, Decathlon is the most visited online retail platform for sports and fashion products in Spain, according to data from SEMRush. The number of online monthly visits on its Spanish website jumped by 22.2 percent in the last year alone, because of the pandemic. ...
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ArticleGfK observes more reluctant consumer behavior in Germany
In its latest consumer survey for Germany, GfK has identified more cautious behavior among German consumers. Both economic and income expectations show moderate declines – caused by a noticeable increase in prices and inflation and by once again rising Covid-19 infection rates. However, the propensity to buy is likely to ...
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News briefsNew study says contactless card transactions will reach $2.5 trillion by 2021
The value of global contactless card transactions will reach $2.5 trillion in 2021, up from $1.7 trillion in 2020, and cards will continue to account for the largest share of total transaction value in 2021, at 79 percent, according to a new report from U.K.-based market research firm Juniper Research. ...
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News briefs
Moscow represents one-third of Russia’s sporting goods exports, driven by outdoor
In 2020, Moscow exported sporting goods for $17.06 million, accounting for nearly a third of Russia’s overall exports of such products, said Vladimir Efimov, deputy mayor of Moscow, in a recent press conference. Outdoor products represented 33.5 percent of the total export turnover, he said, while adding that deliveries of ...
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News briefs
More Spaniards are exercizing than before
According to a new survey conducted by Spain’s Superior Sports Council (CSD), the number of Spaniards participating in some kind of sport at least once per year rose by 6.1 percentage points – from 53.5 to 59.6 percent – between 2015 and 2020. Last year, six out of ten Spaniards ...
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News briefs
Omnichannel purchasing has become the norm in Spain
According to the “Estudio E-Commerce 2021,” a study put out by IAB Spain and Elogia, the distinction between e-tail and physical retail has blurred this year in Spain to the point of indifference for 58 percent of the country’s consumers. This is an increase of six percentage points from last ...
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Article
German e-commerce grows strongly, marketplaces on the rise
Figures published for the second quarter of 2021 by the German e-commerce and mail order trade association, BEVH, show an unbroken overall trend toward e-commerce and the use of online marketplaces for all types of goods in Germany, even though restrictions on brick-and-mortar retailing have been eased. After a strong ...
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ArticleA 13% rise in bike sales limits the Austrian sports market’s drop to 1%
Pointing to the strongly diverging business development for Austrian retailers (depending on location and product range focus), the national Association of Sporting Goods Manufacturers and Suppliers (VSSÖ) provided a first summary for the full year 2020 and the winter season Q4, 2020, and Q1, 2021. According to the association, total ...
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Article
European gyms felt the pinch in 2020, but EuropeActive is optimistic
European fitness clubs were forced to shut down during multiple lockdown periods in 2020, in some cases for between 40 and 50 percent of the operational days, and this caused a major dip in attendance after decades of continuous growth. According to a new report by EuropeActive, compiled as usual ...
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ArticleSporting goods stocks jumped by 26.65% in Q2
The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...
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ArticleThe Swedish sports market recovers after a 2.9% drop in 2020
The Swedish sporting goods market fell by 2.9 percent in terms of offline and online retail sales in 2020, but it made a strong recovery in the first quarter of 2021 with a growth of 15.0 percent, according to the Sportindex, a new quarterly report compiled by the Swedish sporting ...
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News briefs
Sport is not among Spain’s top e-tail categories
Sport does not figure among the chief product categories in Spanish e-commerce. So says the latest edition of an annual study put out by Elogia, a Spanish digital marketing agency, and IAB Spain, which claims to be the world’s largest association of communications, advertising and digital-marketing agencies. Some 25.8 million ...
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News briefs
Anta joins the list of the most valuable apparel brands
Anta and Asos joined the list of the world’s ten most “valuable” apparel brands outside the luxury goods sector in the 2021 edition of Kantar’s annual BrandZ report, based on financial performance as well as market data and consumer surveys. As a whole, the category gained 53 percent in value ...
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News briefs
Nike is the most resold fashion brand
Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy. It found that the Nike brand had a “staggering” 1,160,153 listings ...
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News briefs
Euratex calls for new measures as apparel demand sinks by 18%
Figures from the Spring 2021 Report by Euratex (European Apparel and Textile Confederation) show a dramatic contraction in the demand and production of textiles and clothing. The EU’s turnover in textile fibers and fabrics declined by 9.3 percent in 2020 as compared to 2019. For clothing, the decline was even ...
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News briefs
Kenyans are the most frequent runners
A survey of 8,414 current runners conducted between March and April by Nielsen Sports for World Athletics in ten different countries shows the highest level of participation in Kenya, with 47 percent of them running at least once a month and 12 percent less often. In terms of frequency, Kenya ...
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News briefs
A 2.8% CAGR forecast for tennis shoes by 2028
The market for tennis shoes was worth $2.19 billion in 2020, and is forecast to reach $2.60 billion by 2028, representing a compound annual growth rate (CAGR) of 2.8 percent from 2021 to 2028, according to a new report by Allied Market Research (AMR). By playing surface, the hard-court tennis ...
