Consumer insights from the sporting goods industry – Page 6
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News briefsNike ranks 21st in Kantar BrandZ rating; Apple remains world’s most valuable brand
Apple is the world’s most valuable brand for the second year in a row, according to the 2023 Kantar BrandZ Most Valuable Global Brands Report. The total value of the world’s 100 most valuable brands for 2023 is $6.9 trillion. Despite a 20 percent decline from 2022, the overall Top ...
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ArticleHalf of EU's young consumers think it's acceptable to buy fake products
A new study by the European Union Intellectual Property Office (EUIPO) shows that while Europeans are becoming increasingly wary of counterfeits and illegal content, price remains a key factor, with young consumers more willing to buy fakes. Between Jan. 30 and Feb. 15, 2023, a total of 25,824 interviews were ...
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ArticleThe best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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News briefsSpain hits the milestone of four million federated athletes
The total number of federated athletes in Spain exceeded four million for the first time in 2022. According to figures from the Spanish Ministry of Culture and Sports, federated athletes were 4.1 million last year, representing both a record number and a rise of 4.5 percent compared to the pre-pandemic ...
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Infographics & DataSustainability and Gen Z Consumers
We bring you some key numbers from the latest research into Gen Z consumers and their thoughts on sustainability. See what 9 out of 10 think.
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News briefsFewer retail stores in the Netherlands in 2023
On Jan. 1, 2023, there were 82,100 physical stores in the Netherlands, according to the Dutch Retail Association of Sporting Goods Suppliers (FGHS). That’s 1,600 fewer stores than a year earlier. This is the steepest decline since the outbreak of the Covid 19 pandemic, according to preliminary figures from the ...
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ArticleFitness market rebounds after the pandemic years, says new report
EuropeActive and Deloitte have unveiled in a recent webinar the key findings of their “2023 European Health & Fitness Market Report”, which reveals a strong rebound of the sector after two difficult years due to the pandemic. According to the report covering the calendar year 2022, European memberships increased by ...
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ArticleSustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
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Infographics & DataSports participation rates in the EU by gender
Around 44 percent of the EU population do physical activity at least once a week. We take a closer look at the figures for each country.
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News briefsSporting goods sales in the U.S. grew 4.3% last year
U.S. wholesale sales of athletic footwear, apparel, sports and fitness equipment, and licensed products grew by 4.3 percent in 2022, totaling over $116 billion. This represents the second-largest percentage growth since 2010, although it also marks a pullback from the record performance of 15.8 percent in 2021. These figures were ...
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News briefsRussian market lost nearly 20% of fitness equipment suppliers
Since March 2022, almost every fifth fitness equipment supplier from Europe and the U.S. has curtailed operations in the Russian market. Currently, a large share of fitness equipment is imported to the Russian market through parallel import schemes, a study conducted by the Russian National Fitness Community (NFS) showed. For ...
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News briefsAdidas among the top European cross-border e-commerce retailers
Brussels-based Cross-Border Commerce Europe (CBCommerce), the platform that stimulates cross-border e-commerce in Europe, has released the fifth edition of “TOP 500 Cross-Border Retail Europe,” a research paper that ranks the 500 strongest European players with a focus on cross-border performance. Adidas Group took the 10th spot in the latest edition ...
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News briefsSports sunglasses market to register 7.53% CAGR by 2026
The global sports sunglasses market is projected to grow by US$1.40 billion between 2021 and 2026, representing a CAGR (compound annual growth rate) of 7.53 percent, according to a recent research report by Technavio. The market is driven by the growing popularity of sunglasses among the youth and middle-aged population. ...
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ArticleDACH market: Germany with the lowest purchasing power, says GfK
With a total of €49,592, the people of Switzerland have significantly higher per capita purchasing power in 2023 than the inhabitants of their neighboring countries, Austria and Germany. Austrians have €26,671 per capita available for spending this year, while Germans have €26,271. This means that Germany now comes last in ...
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News briefsRecovery in consumer sentiment in Germany falters
After five months on an upward trend, the recovery in consumer sentiment in Germany weakened in April. This is revealed by the latest consumer barometer of the German Retail Association (HDE). According to this, the index remained almost at the level of the previous month of March. According to the ...
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News briefsAmazon marketplace far ahead of the competition worldwide
Amazon’s marketplace receives four times as many annual visitors (4.810 billion) as its nearest competitor in the field of third-party sales, eBay, according to Diffusion Sport, which has reviewed several figures from Statista. In fact, the Amazon marketplace’s visitor total is higher than that of its ten biggest competitors combined. ...
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Infographics & DataSGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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ArticleSurvey: Millennials will lead global e-com spending in 2023
The latest ESW Global Voices survey shows that more than a quarter of the age group known as Millennials plan to spend more of their money online this year in health & beauty, luxury, apparel & footwear and consumer electronics. The consumer survey by ESW, a DTC e-commerce company headquartered ...
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News briefsInner city shopping mobility: HDE publishes location monitor
The German Retail Association HDE has published its latest field study on consumer mobility for city shopping, conducted in association with GfK in Germany. The “Standortmonitor” (location monitor) 2022 reveals consumer preferences for means of transport while shopping in city centers. According to the report, 63 percent ...
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ArticleRussia has seen sharp decline in sporting goods sales in 2022, new survey shows
After the departure of the key foreign brands, including Nike, Adidas, Reebok and Decathlon, from the country, Russian sporting goods experienced a 40 percent drop in sales in monetary terms in 2022 compared with the previous year, a survey conducted by Tinkoff Data, a consulting branch of a local privately-owned ...
