All about events in the sporting goods industry – Page 16
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News briefs
The 2021 season of the Chinese PGA Tour has been cancelled
The PGA Tour has confirmed the cancellation of the 2021 season of the PGA Tour Series in China amid uncertainty due to the Covid-19 pandemic. The organization considered that the ongoing issues with the pandemic in Asia were “too difficult to overcome.” Meanwhile, the Mackenzie Tour in Canada and the ...
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News briefs
ISPO Beijng is postponed to an unspecified date
The ISPO Beijing show is being postponed to a yet unspecified date. It was going to take place in the Chinese capital from Jan. 14 to 16 as a physical event, but Messe München Shanghai said it would have been unreasonable to hold it in view of a renewed outbreak ...
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Article
Emerald buys PlumRiver for more digital engagement
The trade show industry is seeking new ways to generate revenues and engage its clients because of the damage made to its physical events. Just as the Outdoor Retailer Winter Market is starting its new online edition, scheduled to run from Jan. 6 through March 19, its parent company, Emerald ...
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ArticleDigital Ispo Munich 2021 is taking shape
As we have already reported, the next Ispo Munich trade show will be in a digital-online mode for the first time in its 50-year history. Running for five days instead of four and accessible 24 hours per day, Ispo Munich Online 2021 is scheduled for Feb. 1-5. Bookings made by ...
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Article
Ispo Brandnew announces its top 10
Ispo Brandnew, purportedly the world’s largest start-up competition for the sporting goods industry, will as usual form part of the next – entirely virtual – Ispo Munich trade show, scheduled for Feb. 1-5. Some 30 young companies – 10 winners and 20 “selected brands” – will introduce themselves, in their ...
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News briefsEuropean visitors can participate in Ispo Beijing through an avatar
The forthcoming Ispo Munich trade show will be digital, but Ispo Beijing will be held in person as planned – or almost so - on Jan. 14 to 16. Whereas China has opened again for business, Europe remains under varying degrees of Covid-19 lockdowns. To enable Europeans to take ...
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News briefs
Annecy Days trade show scheduled for January
A number of snow sports brands have come together to organize a new physical edition of the traditional Annecy Days. Scheduled for Jan. 11-12, the French trade show will be patterned after ASAP but be limited to B2B dealings at the brands’ permanent or temporary showrooms in the French city ...
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Article
A glimpse into next year’s Ispo shows
The three top executives of Messe München charged with Ispo’s development and digital transformation – Tobias Gröber, Jeanettee Loos and Markus Hefter – gave a few details about the format of the next Ispo Munich and OutDoor by Ispo shows at the end of the virtual general assembly of Assosport, ...
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Short stops
TRADE SHOWS AND OTHER EVENTS
+++ Skipass 2020, the Italian consumer-oriented tourism and winter sports exhibition that was supposed to take place in Modena from Oct. 29 to Nov. 1st, has been cancelled due to the reinforced coronavirus-related measures that have followed the approval of a new ministerial decree (DPCM) on Oct. 25 +++
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ArticleIspo Munich 2021 will be entirely virtual
We have yet not received any official statement, but according to Messe München’s post on ispo.com today, Ispo Munich 2021, originally scheduled for Jan. 31 to Feb. 3, will be held entirely in a digital format on Feb. 1-5. “As a digital edition,” the website says, ”Ispo Munich Online offers ...
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News briefs
Havaianas takes its whole operations digital
Havaianas has become the first company in the footwear sector to license the digital showroom software of a Dutch firm called Hatch, whose product stems from developments at PVH Corp. in 2014. The developer calls it a “fully digital-guided wholesale selling experience.” It has enabled Havaianas to do away with ...
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News briefs
The PGA Show shifts to a virtual format
The international PGA Merchandise Show, usually held in Orlando, Florida, at the end of January, is this year turning into a virtual show like the Outdoor Retailer Winter Market. Running from Jan. 16 to 29, it promises to be a highly interactive online marketplace, facilitating contacts between exhibitors and visitors ...
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News briefs
Brooks will sponsor a virtual Houston Marathon
Brooks Running has returned to its former role as the official footwear and apparel sponsor of the Houston Marathon, taking the place of Skechers for the next three years. Instead of the traditional in-person Marathon Weekend of Events, the next race will be held as a series of Virtual Houston ...
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News briefs
Performance Days will go fully digital in December
Due to the current Covid-19 situation, the December 2020 edition of the Performance Days will not take place at the Messe München trade show center as initially planned, but as a fully digital event on the original dates of Dec. 9 and 10. Back in April 2020, the fabrics show ...
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News briefs
The Cycle Shoe and London eBike Festival will be held in June 2021
The organizers of The Cycle Show and the London eBike Festival have announced that the combined shows will take place on June 25-27, 2021. The events will be held at Alexandra Palace in north London. The trade shows were expected to take place in April 2021, but have been postponed ...
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Article
Some physical trade shows are cancelled or reinvented
Replicating what has already happened with many summer shows, the organizers of various exhibitions and their clients are rethinking their programs for the next few weeks and months in reaction to an unexpectedly virulent second wave of the coronavirus pandemic in many parts of the world. The Eurobike Special show ...
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News briefsWolverine takes its sales conference again digital
Because of Covid-19 and its related safety measures, Wolverine Worldwide has expanded its partnership with Envoy B2B, taking its buyers’ conference digital. The American company was obliged to cancel its Global Brand Conference in the spring, depriving its 12 brands of a means to introduce their new products to the ...
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News briefsA new brand may be unveiled at Oberalp’s next Virtual Convention
The first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands - Salewa, Dynafit, Wild Country, Evolv and Pomoca - with more than 37,000 clicks. As ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
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News briefs
Fibo holds four digital events
Since the end of last month, Fibo has held four events: the European Health & Fitness Forum (EHFF), FIBO@business and FIBO@home from Sept. 30 to Oct. 3 and the FIBO Shopping Week on Oct. 4-11. All have been, for the first time, digital. Together they have drawn more than 4,500 ...
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Article
New timing and phygital formats for various trade shows
Two major Italian trade shows have announced that they will be held in the traditional physical format next January. Pitti Uomo, where several lifestyle-oriented sports brands usually exhibit, will be held in Florence from Jan. 12 to 14, followed by Expo Riva Schuh in Riva del Garda from Jan. 16 ...
