All Interviews articles
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C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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ArticleNemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
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C-Suite InterviewArena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
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C-Suite InterviewHow Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
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C-Suite InterviewPentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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C-Suite InterviewMaria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
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C-Suite InterviewEmpowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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C-Suite InterviewUlrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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ArticlePuma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
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C-Suite InterviewSteve Evers: “We want to grow with a capital G”
Intersport International, the global sporting goods retailer, concluded the year 2023 with retail sales totaling EUR 13.7 billion.
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C-Suite InterviewInterview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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ArticleIntersport Austria with record sales in crisis year
Intersport Austria saw a record turnover of €645 million in the fiscal year 22/23. Its success rests on two strategic pillars. We have the details.
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C-Suite InterviewMade for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
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C-Suite InterviewMario Stucki: “Dimpora makes a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
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C-Suite InterviewMammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”
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C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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C-Suite InterviewCorinne Gensollen: Intersport is “entering a new era”
With more details of its “Grow Together Faster” plan released, we speak to Chair of Intersport International Corporation Corinne Gensollen
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C-Suite InterviewPicture Organic Clothing CEO: “The biggest challenge is the fight against greenwashing”
B-Corp snowboarding brand Picture Organic and its CEO Julien Durant want to challenge the fast-fashion mindset and lead with transparency
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C-Suite InterviewSport 2000 International’s CEO is pushing its specialist concept
In part two of our interview, CEO Margit Gosau shares what Sport 2000’s new specialist concept might look like and her predictions for 2023.
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C-Suite InterviewMargit Gosau: “In times of crisis, sport seems to become more important”
In an exclusive interview, Margit Gosau CEO Sport 2000 reveals the group’s most successful categories and why Finland and Sweden are leaving
