All Strategies articles
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Article
From DTC subscription to wholesale: Why Fabletics Europe is expanding its strategy
The DTC-only Californian activewear brand Fabletics is reaching the limits of organic growth in Europe.
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Article
Bliz Eyewear launches rebranding after EssilorLuxottica takeover
Bliz Eyewear, a Swedish sports eyewear brand, has been part of the EssilorLuxottica Group since January 2024. At ISPO Munich 2024, the label introduced its new look, part of a comprehensive rebranding.
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Article
Six years on, UA retells its ‘story’ to investors
Its founder back at the helm, the American “sports house” seeks to streamline operations and increase profit by bringing everything back to its logo and its story.
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News briefs
FIS and ESA work together to drive sustainability in snow sports
A new partnership uses space technology to address sustainability challenges in snow sports.
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Article
Db CEO after LVHM’s investment – ‘We’re harnessing the tremendous demand from the US’
Db, backed by LVMH, aims to redefine premium travel gear for creatives worldwide. SGI Europe spoke with CEO Richard Collier about how this partnership could be a success for both.
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Article
Zalando is snapping up About You
German online retailer Zalando has said it will acquire fashion group About You in a deal valued at €1.1 billion.
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News briefs
Frasers Group signals intention to buy XXL
Frasers Group, which owns 25.8 percent of XXL, has announced its intention to voluntarily offer all outstanding shares of XXL ASA.
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Article
Db bags investment from LVMH Luxury Ventures Fund
Backed by the minority investment fund sponsored by LVMH, Db aims to redefine premium travel gear for creatives around the globe.
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Article
New CEO of Houdini who strengthens leadership for global growth strategies
The outdoor brand announces leadership changes to innovate and scale responsibly in key global markets.
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News briefs
Frasers Group cancels XXL’s plan, forcing it to set up new company to solve crisis
At the recent extraordinary general meeting, the UK-based Frasers Group stopped an attempt to raise NOK 600 million (€60m) to stop an acute liquidity crisis.
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News briefs
Footway Group changes company´s name
Footway Group has decide to change the name of the company to Ecom Teams Sweden AB
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Article
Decathlon to expand heavily in Germany – 60 new store openings by 2027
60 new store openings and €100 million invested in new locations and modernizations. Decathlon Germany’s expansion plans until 2027 are, to say the least, massive.
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News briefs
Save the Duck targets €200 million annual revenues in five years
The Milan-based brand plans to open 30 or more new stores in three to four years.
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News briefs
HanesBrands closes distribution center in the US
75 people lost their jobs when HanseBrands closed down its distribution center in the southeast of the US.
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Article
Leki and Hestra announce gear partnership
The winter sports equipment brands are joining forces to introduce a new glove line in winter 2025/26.
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News briefs
GoPro to reduce workforce by 26%
The reduction is part of an updated restructuring plan, GoPro has announced.
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News briefs
K2 Sports Europe GmbH is renamed EOC Europe GmbH
K2 Sports Europe GmbH has announced that it is officially renamed EOC Europe GmbH.
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News briefs
Padel automation company expanding into other sports
Smart Padel is expanding automation to fitness studios and golf clubs.
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News briefs
Authentic Brands Group and Saks Global launch new luxury platform
Authentic Brands Group and Saks Global are partnering to create a new joint venture called Authentic Luxury Group (ALG).
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Article
Vail Resorts lays off 14% of corporate staff following quarterly report
Jobs in accounts receivable, payroll, and IT will be consolidated or outsourced to save $100 million over the next two years.