All Strategies articles
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ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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News briefsIndonesia’s footwear industry is hurt as Nike and Adidas factory makes layoffs
In total, 3,500 jobs have disappeared at two major factories in the country since Jan.
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News briefsActress joins the Adidas influencing family
Brazilian-American actress Camila Mendes is set to help Adidas amplify its reach worldwide.
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ArticleTarget in partnership with Champion and will go for $15bn+ in sales growth by 2030
The discount department store giant will offer more brand partnerships to end-customers, for example, with Champion and Disney.
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ArticleOutlook – How Adidas seeks to become a healthy company again
“Making things simpler is the most difficult task we have,” says CEO Bjørn Gulden, but that is not the only challenge Adidas faces.
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News briefsBoozt doubles its lay-offs to 20% of its workforce
Twenty percent, instead of ten, lost their jobs as Boozt increased its use of AI.
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C-Suite InterviewCEO Richard Collier: Db has grown up
In fifteen years, Db has grown from a start up that wanted to make cool but practical ski products into a premium luggage company. We talked to CEO Richard Collier.
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ArticleBoozt moves headquarters from Sweden
Boozt, one of the leading Nordic online department stores, plans to establish its headquarters in Copenhagen, Denmark.
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ArticleH&M's Q4 lifted 3% but many store closures are expected in 2025
H&M’s net sales in the fourth quarter, ended Nov. 30, amounted to SEK 62.193 billion (€5.42bn), down from SEK 62.650 billion a year earlier. In local currencies, net sales increased by 3 percent.
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ArticlePerfect Moment names Jane Gottschalk as new president
Perfect Moment appoints co-founder Jane Gottschalk as its new President and hires former Canada Goose executives to drive growth in the ski apparel market.
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ArticleCan Elliot Hill ‘swoosh’ Nike back to the top and does the company have another Jordan in its portfolio?
In a recent interview with Fortune magazine, Nike CEO Elliot Hill had plenty of opportunity to talk about Nike’s fall and how he believes it is returning to the top. It all became a long talk of the need for innovation and new Nike icons.
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ArticleIntersport Sweden becomes shareholder in one of Sweden’s largest bicycle chains
Intersport Sweden has acquired 12 percent of Outdoorgruppen Sverige AB, which operates Tvåhjulsmästarna, one of Sweden’s largest bicycle chains. With this Intersport Sweden will now also purchase bicycles and related products through Outdoorgruppen, which has 52 stores selling bicycles and bicycle parts in Sweden.
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Article12% stake in Golden Goose for Alibaba co-founder
Blue Pool Capital, a Hong Kong-based investment firm and family office founded by Joe Tsai, has acquired a 12% stake in Golden Goose. Oliver Weisberg, Blue Pool Capital’s CEO, will join Golden Goose’s board.
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ArticleAdidas to streamline business, cut HQ positions
Just after Adidas reported better-than-forecast preliminary results for Q4 that included 19 percent sales growth, the company confirmed that there will be layoffs at the company’s headquarters.
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News briefsPickleball company opens up 10 new locations
On January 25th in Nashville, TN, Pickleball Kingdom announced the grand opening of its newest franchise location. Ten more is to come.
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ArticleAuthentic has chosen Reebok golf apparel’s manufacturer
Authentic Brands Group (Authentic) partners with Sports Casuals International (SCI) to expand Reebok’s presence in the golf apparel category.
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ArticlePuma recognized as Top Employer for sixth time
The Top Employers Institute has once again named Puma a “Top Employer”. In the survey Puma has received recognition from employees in all regions and from its 50 subsidiaries. SGI Europe wanted to know why Puma is so successful in this.
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ArticleJ.Lindeberg partners with ambassador with 1.9m followers
Swedish sports and fashion brand J.Lindeberg tries out a new strategy to draw attention to their brand with the signing of their first two Lifestyle Brand Ambassadors in the golf business.
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News briefsDanish company becomes major share holder in Fenix Outdoor
The Danish retail conglomerate behind brands like Jack & Jones and Vero Moda, has increased its stake in Fenix Outdoor.
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News briefsNFL Christmas Day games on Netflix attract over 30 million global viewers
2024 was Netflix’s most-watched Christmas Day ever in the US, said the broadcaster, and viewers from 218 countries and territories overall watched at least one of the games.
